Steven Martin

About Steven Martin

Global product and P&L executive with deep experience architecting, launching, and scaling B2B SaaS, digital health, and MedTech platform businesses across startup, VC and PE backed, and large enterprise environments. Proven product leader who has built and led product management organizations, defined monetization strategies across subscription, data licensing, B2B and B2B2C models, and driven enterprise wide transformation in complex, regulated markets.Recognized for both creating novel AI products and using AI to unlock operational efficiency and digital transformation. Experienced in embedding AI and advanced analytics into product roadmaps to deliver measurable commercial value while meeting stringent healthcare and life sciences regulatory expectations. Brings full global P&L ownership with a disciplined focus on platform scale, portfolio optimization, pricing, and ROI based investment decisions. Known for aligning product, engineering, commercial, and clinical stakeholders to execute complex go to market strategies and for unifying fragmented offerings into cohesive platforms that accelerate growth, improve execution, and strengthen long term enterprise value. Multilingual with native English and professional proficiency in French and Danish.CORE STRENGTHS• Product and portfolio leadership across digital health, clinical trials, and medical devices• Global P&L ownership and business unit management• AI integration into product roadmaps to unlock measurable commercial value and ROI• Commercial strategy, pricing, segmentation, and portfolio rationalization• Go to market strategy and launch execution across B2B, B2C, and B2B2C models• Platform strategy including data integration, connected devices, and AI enabled roadmaps• Cross functional leadership across Product, Engineering, Clinical, Regulatory, Sales, Marketing, and Data Science• M&A integration, due diligence, and post-acquisition operating model execution• KOL strategy and clinical advisory boards to drive adoption and credibility

Experience

1. Vice President Product Management and Strategy

   WCG

   Jul 2023 — Present · Princeton, NJ, US

   Rebuilt and upskilled the Product Management function, implementing VoC/GTM systems to elevate organizational delivery and product excellence.Consolidated a complex portfolio of acquired B2B products into the integrated WCG Clinsphere platform, achieving synergy and reducing technical debt.Instituted new UX/UI methodologies to drive higher platform adoption and user engagement in collaboration with design/engineering teams.Developed the product roadmap and spearheaded AI/ML data initiatives to enhance data intelligence offerings for life science clients.

Education

• INSEAD

  Executive Certification, Global Marketing and Management

  2010 — 2010

• University of Mary Washington

  BA

• Stanford University School of Medicine

  Executive Education, AI in Healthcare

  2020 — 2021

Skills

• Market Research
• International Marketing
• Medical Devices
• International Business
• Product Management
• P&L Management
• Business-to-Business (B2b)
• Leadership
• Capital Equipment
• Team Management
• Sales Effectiveness
• Business Strategy
• Management
• Strategic Planning
• Product Launch
• Strategic Partnerships
• International Sales
• Product Marketing
• Positioning
• Market Development
• Global Marketing
• Marketing
• Competitive Analysis
• Start-Ups
• Strategy
• Commercialization
• Budgets
• Market Planning
• Business Planning
• Mergers & Acquisitions
• Negotiation
• Marketing Management
• Market Analysis
• Entrepreneurship
• Cross-Functional Team Leadership
• Marketing Strategy
• Healthcare
• Business Development
• B2b
• Product Development