Steven Cushnan
Senior Associate Director - Programmatic Services @Essencemediacom Uk
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WORK HISTORY
Senior Associate Director - Programmatic Services @Essencemediacom Uk
Manchester, GB
PlayStation
EDUCATION
The University of Salford
Bachelor of Science (BSc), Business and Management with Law
SKILLS
ABOUT STEVEN CUSHNAN
I have nearly 20 years’ experience at the intersection of data, technology, and programmatic advertising, progressing from analytics and operations to leading high-performing teams. I am passionate about building strong cultures where talent is nurtured and ideas can flourish.I’m also a big believer that creative is vastly underrated in programmatic advertising. The most effective campaigns do more than just optimise metrics; they ensure the right creative reaches the right audience at the right time. And that creative has to stand out and separate itself from the rest. Otherwise, it’s just robotics.At EssenceMediacom, I help lead the PlayStation programmatic team in EMEA, delivering performance at scale while fostering a culture of curiosity, collaboration, and innovation. I thrive on navigating the evolving advertising landscape and delivering results that genuinely matter to clients and teams alike.
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