Steven Bellach

About Steven Bellach

Experienced senior marketing executive \"difference maker\" with unique breadth of experience across the consumer packaged goods, direct response, e-commerce, and retail industries. As a Principal and co-founder with BottomLine Marketing, I help B2B, B2C and non-profit organizations transform the way they\'re perceived in the marketplace, and then more effectively reach and change the behavior of their target audiences to drive profitable growth. Throughout my career, I have successfully built a broad array of brands at organizations ranging from start-ups to Fortune 100’s. These companies include Jenny Craig, Next Proteins, Proflowers.com, Tropicana, Cadbury Beverages, Kraft Foods, and The Pillsbury Company. Managing hundreds of millions of dollars in budgets, my marketing and brand development campaigns produced billions of dollars in sales and helped these companies maximize their brands and grow their business. In 2004, I adhered to my entrepreneurial drive and co-founded BottomLine Marketing. As business and brand strategy consultants, we have developed a powerful set of tools and frameworks to apply to our customer’s businesses regardless of size, industry, or stage in the company or product life cycle. Working closely with customers, we employ these tools to immediately add value and provide clear and actionable recommendations that fit their company culture. Partnering with organizations including DirecTV, Honeywell, Waxie, and the U.S. Air Force, Bottom Line Marketing helps to build a highly differentiated, meaningful, and sustainable brand.

Experience

1. Co-founder & Principal

   Bottomline Marketing, Llc

   Jan 2004 — Present · San Diego, CA, US

   As a co-founder BottomLine Marketing, I direct, motivate, and lead the organization, as well as develop and implement plans for the company’s continued growth. As brand and marketing strategists, we\'ve developed a set of proven proprietary tools and processes we apply to our client’s businesses regardless of size, industry, or stage in the company or product life cycle. Working closely and transparently with clients, we employ these tools to immediately add value and provide clear and actionable recommendations that are aligned with their culture. Partnering with organizations including EDF, GP Strategies, Waxie, DirecTV, Honeywell, and the U.S. Air Force, BottomLine Marketing helps to build a highly differentiated, meaningful, and sustainable brand that is successful in the marketplace today and in the future. Specialties: • Marketing • Executive Leadership • Branding • Product Management • Market Research • Marketing Strategy • Digital Advertising • Social Media • E-Commerce • Product Development • New Business Development • Direct Response Marketing • Customer Acquisition • Customer Retention

Education

• Northwestern University - Kellogg School of Management

  MBA with Distinction, Marketing, Strategy

  1984 — 1986

• University at Albany

  B.S., Economics

  1978 — 1982

Skills

• Entrepreneurship
• SEO
• Strategy
• E-Commerce
• Social Media Marketing
• Brand Development
• Market Research
• Soft Skills
• Integrated Marketing
• Management Consulting
• B2b
• Direct Marketing
• Marketing
• Management
• Copywriting
• Business Development
• Facebook
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategic Marketing Consultancy
• Consumer Packaged Goods Marketing
• Customer Acquisition
• Crm
• Business Planning
• Social Networking
• Consumer Branding
• Social Media
• Digital Media
• Marketing Management
• Sales
• Competitive Analysis
• Creative Direction
• Leadership
• Marketing Research
• Strategic Planning
• Direct Mail
• Product Management
• New Business Development
• Market Planning