Steven Bartholow

About Steven Bartholow

You\'ll find me at the intersection of content and technology. I am as comfortable talking tech specifics with a developer or updating Tag Manager as I am brainstorming content and marketing ideas or editing copy. I live the content lifecycle, from site architecture to analytics and everything in between. Optimize, rinse, repeat.I learned to tell a captivating story using new media mixed with traditional journalism practices and now I apply it to the marketing landscape leveraging every tool I can to make the content better.I currently manage content and optimization for a major national travel insurance and assistance company, including blogs, emails, landing pages, lead forms, web analytics, SEO, presentations, print collateral, mailers, social media and more.I previously managed community news websites, including top ranked sites in the San Diego region, managing tens of thousands of posts (articles, blogs, video, events), curating emails, meeting with leaders and businesses in the community, managing social media and building the brand. I have a deep understanding of online metrics and an ability to tailor content and marketing to meet goals.SKILLS• Online content creation and management• Site architecture and Digital Asset Management• Optimization: SEO and A/B Testing• Content personalization, user stories, customer journey• CMS: Adobe Experience Manager, Wordpress, Instapage, Ingeniux• Google Analytics, Tag Manager and Optimize• Liaison between marketing and development teams• Management of marketing tech stacks• Working knowledge of HTML, CSS, Javascript• Other programs: SEMrush, Brightedge, Ceros, Acoustic, Hubspot

Experience

1. Director of Website Experience

   Generali Global Assistance

   Mar 2024 — Present · San Diego, CA, US

   Manages a portfolio of work aimed at improving the digital solutions and content for travel insurance products sold direct to consumers online. Responsible for creating and implementing a data-driven content and digital services strategy. Oversees the development and delivery of all content and digital services, including web development, content management and creating memorable experiences for website visitors. Responsible for the day-to-day leadership of improvements using internal resources and external vendors.

Education

• UC San Diego Extended Studies

  Web Analytics

• Grossmont College

  A.A., Communication

  2003 — 2006

• San Diego State University

  B.A., Journalism

  2006 — 2008

Skills

• Photoshop
• Editorial
• Social Media
• Social Entrepreneurship
• Copy Editing
• Management
• Adobe Photoshop
• Multimedia
• Interviews
• Social Media Marketing
• Public Speaking
• Video Editing
• Storytelling
• Video
• Publications
• Producing
• Nonprofits
• Press Releases
• Microsoft Office
• Wordpress
• Pro Tools
• Radio Broadcasting
• Podcasting
• Radio
• News Writing
• Program Management
• Css
• Photography
• Flash
• New Media
• Ap Style
• Editing
• Sound
• Visual Storytelling
• Blogging
• Audio Editing
• Research
• SEO
• Media Relations
• Final Cut Pro