Steve Arbaugh

About Steve Arbaugh

Brands; Businesses + Brands hold the same ingredients - Strategy & Tactics prioritize and weigh emphasis for same Innovation; Differentiation and Innovation are the lifeblood of future business Marketing; Sales, Marketing and Communications are symbiotic, the best marketers integrate across all mediums Merchandising; Being a great merchandiser starts with an understanding of target audience needs & expectations Measurement & Reporting; Proofs of Performance are necessary at all levels Specialties: Brand & Business Strategy B2B & B2C Business Modeling Brand Architecture Brand Identity Marketing Identify & Develop New Channels of Distribution Web Site Development & Project Sponsorship PR & Advertising Strategy, Plan & Implementation B2B & B2C Research Strategy, Plan & Tracking - both Primary & Secondary Agency Selection, Direction & Relationship Build Intellectual Property & Trademark Licensing Co-Branding Employee Communications Event Site Promotions

Experience

1. Chief Strategy Officer & Client Partner

   Method Engine

   Feb 2015 — Present

   Clients: Labelmaster, The Paulson Institute, Leading Women Executives, On-Cue, Performics, Retriever Merchant Solutions, Thermos, Ingalls Healthcare/University of Chicago Medicine, Bradford Health Services, Winegard Lead Client Relationships & Business Initiatives; Research & Analytics, Strategy, Competitive Intelligence, Differentiation, Concepting, Total Marketing, Creative Content and User Experiences for 21 years-young Digital Agency Practice