Steven Alig

About Steven Alig

As a Senior Digital Web Strategist, I specialize in helping businesses turn complex digital challenges into streamlined, high-performing solutions. With deep experience in WordPress development and enterprise-scale web strategy, I focus on building custom websites that aren’t just beautifully designed—they’re fast, scalable, user-focused, and built to convert.I thrive at the intersection of strategy, design, and technology. Whether it\'s developing custom plugins, optimizing e-commerce flows, improving site performance, or integrating multiple platforms into a cohesive system, I bring a strategic lens and technical fluency to every project. Core strengths include:WordPress Development & Custom Plugin CreationWooCommerce IntegrationWeb Performance Audits & OptimizationData-Driven UX StrategyDigital Architecture & Technical PlanningAnalytics, SEO/SEM, and ReportingContent Strategy & Site AuditsStrategic Partnerships & Digital ConsultingI stay on top of evolving web trends, search engine algorithms, and analytics insights to ensure the solutions I build not only look great—but drive measurable business results. Whether launching a new digital experience or refining an existing one, my goal is always the same: deliver results that align with your vision and move the needle.

Experience

1. Digital Strategist Information Architect

   South Florida Web Studio

   Dec 2004 — Present · Miami, TX, US

   Direct all aspects of operations and activities for this full service consulting and marketing agency. Manage daily operations including digital strategy, content management, web design, branding & corporate identity, editorial content calendar, and online marketing services for clientele. Manage projects diligently under aggressive deadlines while maintaining editorial integrity and ensuring media content is directional, clear and audience-appropriate. Work with various departments for each client to define business strategy and overall roadmap for online digital execution. Optimize Title Tags, make copy recommendations, developed site architecture, and designed page layout for audience engagement and SEO. Managed client natural search marketing programs to generate maximum traffic through improved organic search engine visibility. Conduct statistical analysis of digital media campaign delivery and performance using data sourced from Google Analytics. Manage, analyze and optimize PPC campaigns with Google Adwords and Facebook ads for client. Perform keyword research, SEO (on-site/off-site) and link building to increase traffic for client websites. Consistently exceed budgeted goals for new client generation and profitability by providing best in class service. Digital Strategy Develop, implement and evaluate client digital strategies across media, creative, and website experiences. Provide strategic insight to clientele regarding the entire digital channel to bring to life brand positioning and campaign communications in the most innovative manner. Determine the most effective digital platforms to be leveraged and define/refine the role for each platform within the communications ecosystem. Determine digital channels to be leveraged and ideate tactics that align with digital strategy and client below

Education

• Florida Atlantic University

  Bachelor of Business Administration Degree

Skills

• Google Analytics
• User Experience
• Content Strategy
• Online Advertising
• Cms
• Marketing
• Web Development
• SEO
• Html
• Web Analytics
• Integrated Marketing
• Web Content Management
• Social Media Marketing
• Usability
• Staff Management
• Information Architecture
• Digital Marketing
• Online Lead Generation
• Online Marketing
• Google Adwords
• Xhtml
• E-Commerce
• Mobile Marketing
• Small Business
• Html 5
• Landing Page Optimization
• Web Marketing
• Css
• Interactive Marketing
• Drupal
• Ppc
• Php
• Sem
• User Interface Design
• Strategic Alliances/Partnerships
• Front-End
• Brand Development
• Jquery
• SEO Copywriting
• Web Applications