Steven Frederick
Seattle Seahawks | Managing Product Strategy and Design
- Role
- Digital Ui Ux Manager at Seattle Seahawks
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Steven Frederick
A devoted professional with a versatile and creative approach offering over eight years of proven success in the digital arena. Championing a customer first mindset whether I am designing web based products or creating data driven marketing strategies. I am making my passion my obsession.
Experience
Digital Ui Ux Manager
Jun 2025 — Present · Seattle, WA, US
PM driving web and mobile growth strategy for one of the NFL\'s most recognized franchises. Own the full product roadmap across fan-facing digital experiences, with a focus on authenticated user growth, personalization, and experimentation.Drove 20% growth in app profiles, adding 46K new users with 36% authenticated adoption through persona-driven experiences and SSO implementation.Built first-party data collection infrastructure to power segmentation, behavioral analytics, and persona-driven personalization.Lead experimentation roadmap improving content discovery, session depth, and repeat visitation through A/B testing and behavioral analytics.Increased organic traffic 35% and improved sponsor conversion rates through cross-functional initiatives with partnerships, marketing, and content teams.Collaborate with engineering on API integrations and cloud platform architecture to support scalable fan experience features.
Education
Lee University
Bachelor's degree, Business Administration (Emphasis in Marketing)
2014 — 2016
Illinois State University
Bachelor's degree, Integrated Marketing Communication
2016 — 2018
Skills
- Digital Marketing
- Microsoft Office
- Sales
- Email Marketing
- Adobe Photoshop
- Market Research
- Management
- Content Management
- Analytical Skills
- Marketing
- Blogging
- Research
- Public Speaking
- Content Marketing
- Customer Service Management
- Advertising
- Geo-Mapping
- Time Management
- Detail Oriented
- Adobe Illustrator
- Volunteering
- Nonprofit Organizations
- Multi-Tasking
- Creative Problem Solving
- Social Media
- International Business
- Teamwork
- Thought Provoking
- Enthusiastic
- Creative Strategy
- Organization Skills
- Communication
- Training
- User Experience
- Spss
- Customer Service
- Traffic Analysis
- Event Planning
- Integrated Marketing
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