Steven Williams

About Steven Williams

Steven Williams is Executive Vice President and Vice Chairman, Global Chief Commercial Officer and Corporate Affairs at PepsiCo. In this role, he is focused on building a unified PepsiCo selling organization, developing a global strategy to accelerate growth for the away-from-home business, and engaging stakeholders to support growth in the US and around the world. Previously, he served as Chief Executive Officer of PepsiCo North America, overseeing a business that spans the company\'s Foods and Beverage operating units. Before that, he was CEO of PepsiCo Foods North America, responsible for all aspects of the snack and convenient foods business in North America, including iconic brands such as Lay’s, Doritos, Cheetos, Tostitos, Ruffles, Fritos, Stacy’s Pita Chips, SunChips, and Quaker Oats. Under his leadership, Frito-Lay became the #1 branded growth driver in total food and led savory snack innovation in the CPG industry from 2020 to 2023. He spearheaded PepsiCo’s expansion into plant-based and organic snacks and led strategic acquisitions, including PopCorners and Sabra, which strengthened PepsiCo’s Positive Choices portfolio and aligned with pep+ sustainability and nutrition goals. Steven also led the rollout of compostable packaging, earned the U.S. EPA SmartWay Excellence Award, and added 500 EV trucks, including the first-ever Tesla Semi, collectively reducing 143 metric tons of CO2e emissions annually. He played a key role in PepsiCo being ranked as the #1 Supplier in Kantar’s PoweRanking for nine consecutive years from 2016 to 2024, reflecting PepsiCo’s leadership in strategy, branding, marketing, and supply chain management. Earlier in his tenure at PepsiCo, Steven led the company’s global Walmart business, managing PepsiCo’s portfolio across Walmart U.S, Sam’s Club, and Walmart International Divisions. In this role, he built strong strategic partnerships and drove significant retail sales and share growth. Beyond PepsiCo, Steven contributes his expertise to several organizations. He serves on the board of directors for State Farm Mutual Automobile Company, where he is a member of the audit, finance, and investment committees. He was the Campaign Chair for United Way of Metropolitan Dallas’ Annual Campaign during their Centennial year and sits on the President’s Advisory Board for the University of Texas Southwestern Medical Center. Steven is also active in key industry groups, including the Consumer Brands Association (CBA), Food Marketing Institute (FMI), and National Retail Federation (NRF).

Experience

1. Member Board of Directors

   State Farm

   Mar 2021 — Present

Education

• University of Central Oklahoma

  BA

• Harvard Business School

  Executive Education - PLD

Skills

• P&L Management
• Iri
• Strategy
• Key Account Development
• Food & Beverage
• Sales Operations
• Pricing Strategy
• Shopper Marketing
• Grocery
• Strategic Planning
• National Accounts
• Walmart
• Sales Process
• Corporate Sustainability
• Forecasting
• Customer Marketing
• Retail
• Business Planning
• Direct Store Delivery
• Convenience Channel
• Fast-Moving Consumer Goods (Fmcg)
• Marketing
• Sales Management
• Trade Marketing
• Consumer Products
• Distributors
• Key Account Management
• Leadership
• Pricing
• Sales
• Business Strategy
• Categorization
• Team Building
• Management
• Business Development
• Customer Insight
• Competitive Analysis
• Cross-Functional Team Leadership
• Marketing Strategy
• Fmcg