Steven White
Vice President of Sales & Marketing at FlexoExport Ltd
- Role
- Vice President of Sales & Marketing at Flexoexport Ltd
- Location
- Worcester, MA, US
- LinkedIn followers
- 500 followers
About Steven White
Technology strategist and sales professional with a strong digital background, driving…
Experience
Vice President of Sales & Marketing
Dec 2018 — Present · Old Saybrook, CT, US
Oversaw proposal development and contract negotiations for machinery purchases ranging from $25K to $1M for a flexographic machinery reseller. Modernized sales operations by implementing a new CRM platform to improve workflow and track customer engagement. Integrated digital marketing strategies, informed by competitor research, to bolster organic SEO and enhance content development. These initiatives drove scalable growth.• Led the end-to-end sales cycle—from prospecting and qualification to negotiation and close—consistently exceeding monthly and annual quotas.• Cultivated strategic client relationships with SMB owners and C-level executives through a consultative, customer-centric sales approach, expanding sales pipeline opportunities and strengthening account engagement.• Led business development initiatives by establishing a global agent network, securing U.S. distribution rights with manufacturers, and partnering with international brokers, diversifying inventory channels and expanding market reach.• Optimized email marketing campaigns by developing a brand-aligned communication framework, growing the email subscriber base to 10K+ and achieving a 35%+ open rate.• Led a website redesign initiative to increase lead generation and optimize the digital funnel, using KPI-driven insights to refine CPC and CPM campaigns and doubling monthly inbound leads by 2x.• Managed post-sale customer relationships, coordinating with external vendors for freight logistics, rigging, and technical services, delivering a seamless purchasing experience and ensuring customer satisfaction.
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