Steven Archer

About Steven Archer

Product Development Digital Advertising & Marketing Audience Analysis & Segmentation Data-Driven ResultsDriving innovation and spearheading the development of new products and services have been at the forefront of my entire career. With more than 25 years in technical, product development, and innovation leadership roles at Verizon (formerly MCI and WorldCom), I played an integral role in driving thought leadership across various sectors, and delivering a number of industry firsts that have helped to shape the digital world as we know it today. With a career at the forefront of innovation, I hold more than 50 U.S. patents in a wide range of technology innovation areas.One of my most notable experiences was my time as the Global Director of Verizon’s Innovation Incubator Group. I led a team in the discovery, ignition, and development of next generation technology solutions, based on the voice of the customer and part of an Agile business process. Under my leadership, we generated 200+ U.S. patents and accelerated product development—providing multiple vertical-focused solutions and proofs-of-concepts to customers. A vital enabler to our success was capturing the voice-of-the-customer and understanding the business and technical challenges they present to their organization (B2B, B2C, and B2B2C).My strength lies in my ability to bridge the gaps between business and technology—understanding how to leverage technology and its components and use in way others wouldn’t necessarily think to. In my current role as Co-Founder, Principal Consultant, and Executive Advisor at Archer Business Cogitatum, I leverage my expertise in digital innovation and data modeling and analytics to assist start-ups and small-to-medium-sized businesses improve their marketing performance and customer experiences. Through data-driven insights and strategic campaigns, and by harnessing the power of tools like Google Ads, Analytics, and Tag Manager, I have helped businesses optimize their online presence and achieve measurable results.I am enthusiastic about driving innovation, leading teams, and creating growth opportunities. If you are seeking a seasoned executive who can propel your organization forward, I would be delighted to connect and explore synergies. Let\'s connect and collaborate on exciting opportunities that drive innovation, growth, and success.

Experience

1. Principal Digital Strategy & Marketing

   Virtual Launch Team

   Nov 2020 — Present · US

   Provide leadership and expertise to shape the digital presence, marketing, and engagement to drive revenue growth and business profitability, and improve the customer experience for entrepreneurs, start-ups, and small-to-medium sized businesses. As a technical advisor for ShareLingo—a new and unique way to learn Spanish, played a key role in the online cloud based relaunch of the product delivery method and platform originally launched as an in-person service in 2013. Led a shift in ShareLingo’s digital marketing strategy—from Facebook-only to one that included marketing campaigns on Google and YouTube, improving the placement and messaging to target audiences, and testing, validating, and optimizing marketing campaigns to drive profitable revenue growth and a successful relaunch of ShareLingo\'s main teaching course (The Spanish Success Path) as an online and easily scalable service. Designed and launched campaign ads for a newly launched ShareLingo course (Mastering the Spanish Subjunctive), securing its first 45+ customers. Other Clients: Led the planning and execution of marketing and digital strategies for a small business, understanding customer segments and attributes, and defining, testing, and implementing campaign messaging utilizing Google Ads, Analytics, and Tag Manager—resulting in 30%+ YoY revenue growth.Work with new VLT clients to consult, strategize, launch, and manage digital marketing campaigns and ongoing performance for new products and services being designed, created, and brought to market.

Education

• Iowa State University

  BS

• University of Texas (Dallas)

  MA

Skills

• Cross-Functional Team Leadership
• Cloud Computing
• Security
• Strategic Partnerships
• International Business
• Leadership
• Product Management
• Mobile Health
• Integration
• Mobile Technology
• Telecommunications
• Product Development
• New Business Development
• Mobile Devices
• M2m
• Wireless
• Innovation
• Entrepreneurship
• Healthcare Information Technology
• Go-to-Market Strategy
• Mobile Security
• Strategy
• Software Development