Steven Silva

About Steven Silva

Working in cannabis space for over 10 years. Have hands on experience in working with…

Experience

1. Chief of Sales

   Waxx Brandz

   Dec 2023 — Present · Orange County, CA, US

   Waxx is a leading licensed cannabis company based in California, dedicated to cultivating, manufacturing, and distributing premium cannabis products. With a commitment to innovation, quality, and compliance, Waxx serves both recreational and medicinal markets, ensuring exceptional experiences for our customers and communities.Craft and implement comprehensive sales strategies that align with company goals and market trends. Analyze market data to identify opportunities for growth and expansion. Lead, motivate, and manage the sales team to achieve and exceed sales targets. Provide training and development opportunities to enhance team performance and skills. Oversee the sales operations, including sales forecasting, budgeting, and setting performance metrics. Ensure the sales process is efficient and aligned with customer needs and company standards. Build and maintain strong relationships with key accounts, partners, and stakeholders. Understand customer needs and trends to improve product offerings and customer satisfaction. Ensure all sales activities comply with state and federal laws governing the cannabis industry. Promote ethical sales practices and adhere to company policies. Work closely with other departments, such as Marketing, Product Development, and Compliance, to ensure a cohesive approach to market expansion and product launches.