Steven Dewey

About Steven Dewey

Accomplished business executive with a proven track record in leading sales and customer service organizations. Expert in developing and implementing strategic sales policies to maximize market penetration and achieve revenue targets. Skilled in business development, including product and channel management, targeting diverse customer segments, and identifying vertical market opportunities.Known for coaching and developing high-performing teams, with a focus on talent management and promoting internal growth. Specialized in fostering long-term, value-driven relationships with key accounts to drive revenue growth and enhance brand equity. Effective communicator adept at aligning internal departments to capitalize on market opportunities and address customer needs.Core competencies include dealer and distribution development, equipment and machinery sales, OEM and aftermarket sales, strategic marketing, customer relationship management, financial oversight, forecasting, and CRM optimization.In my free time, I enjoy spending time with my family, engaging in outdoor activities, and traveling. These pursuits have taught me the value of balance and the importance of maintaining a well-rounded work/life perspective.

Experience

1. Director of Domestic Aftermarket Sales

   Soundoff Signal

   Jul 2024 — Present · Hudsonville, MI, US

   As Director of Aftermarket Sales, I lead SoundOff Signal’s domestic aftermarket business across four regional markets — Northeast, Southeast, Central, and West. I’m responsible for driving strategy, sales execution, and customer engagement to achieve sustainable growth and strengthen relationships across a nationwide dealer and upfitter network.I oversee a talented regional sales organization focused on law enforcement, fire/EMS, and amber markets, ensuring consistent performance through SMART sales metrics, monthly reviews, and accountability to plan. My efforts emphasize alignment between sales, marketing, operations, and product teams to deliver solutions that meet evolving customer needs and exceed expectations.Key achievements include:• Leading the implementation of a structured sales performance and reporting system to enhance visibility and accountability.• Strengthening relationships with key customers and agencies through proactive engagement and strategic visitations.• Supporting market recovery efforts and developing solutions to address complex customer and technical challenges.• Driving initiatives that improve dealer partnerships, expand market share, and position SoundOff Signal for long-term success.My leadership approach is built on integrity, collaboration, and empowerment — creating a culture of transparency, accountability, and teamwork that ensures we consistently deliver value to our customers and partners.

Education

• Cornell University

  Executive Leadership

• State University of New York - System

  Business Management, Business Management

• Dale Carnegie Training

  Professional Certificate , Various

  2008 — 2011

• Wisconsin School of Business

  Executive Sales Management, Sales Management

Skills

• Sales Operations
• Customer Service
• Training
• New Business Development
• Strategic Planning
• Process Improvement
• Strategy
• Forecasting
• Cold Calling
• Negotiation
• Account Management
• Cross-Functional Team Leadership
• Management
• Team Building
• Marketing Strategy
• Manufacturing
• Product Development
• Inventory Management
• Leadership
• Sales Management
• Business Development
• Business Process Improvement
• Sales
• Project Management
• Budgets
• B2b
• Contract Negotiation
• Selling