Steven Rushby
Section Manager Brand and Digital Communications, Crop Nutrients @Anglo American
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WORK HISTORY
Section Manager Brand and Digital Communications, Crop Nutrients @Anglo American
In my role as Section Manager, Brand & Digital Communications, I lead the full brand ecosystem for the Crop Nutrients business, including the growth and governance of the POLY4 product brand as it enters priority global markets. I ensure each touchpoint - from digital channels to creative assets - reflects a coherent, high quality story aligned with the wider Anglo American brand.My work blends strategy with hands on execution. I build and maintain brand positioning, messaging frameworks, creative standards and governance models, while also delivering high quality digital content, social media programmes and multimedia assets. I manage agency partners, oversee creative output across channels, and lead the development of measurement frameworks that demonstrate brand and digital performance.I collaborate closely across Corporate Affairs, Group Communications, Marketing, Technical, and Sales to deliver integrated go to market plans for POLY4, ensuring our narratives are compelling, consistent and grounded in technical accuracy.
EDUCATION
Teesside University
FdA, Graphic Design
Cleveland College of Art and Design
Graphic Design, Graphic Design
SKILLS
ABOUT STEVEN RUSHBY
As a Brand & Digital Communications leader within Anglo American Crop Nutrients, I specialise in shaping how the business present itself to the world - helping build and grow our exciting new product brand POLY4 while ensuring the Anglo American business is represented in the right way ensuring communications and behaviour helps drive commercial and reputational value.I have extensive experience of the digital, creative and tech sector in the North East. Working for Teesside University, DigitalCity Innovation to help start-ups and being a key part in developing the initial Creative and Digital Industries support project in Redcar and Cleveland.
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