Paul Wilson

WORK HISTORY

EDUCATION

ABOUT PAUL WILSON

Regional Sales and Marketing Manager with 20+ years or experience in the Wine and Spirits Industry delivering exceptional customer service and business development strategies driving sales volume and revenue. Strong analytical skills with the ability to manage and nurture talent and form strategic partnerships across all channels to achieve goals. Worked with local and regional representative from Brown Forman, Tito\'s, Diageo, Moet Hennessy, William Grant, Bacardi, Patron, Heaven Hill, E&J Gallo, Treasury Wine Estates, Wm Deutsch, J Lohr. Regional Sales Manager | Business Development Manager Email: s••••@me.com Identify opportunities to capture new markets while strengthening and expanding existing customer partnerships. Implement strategies based on market trends analysis that meet customer needs – serving as a trusted advisor. Optimize processes and performance, clearly communicating change and objectives with cross-functional teams. Expertise includes regulatory compliance, budget management, customer service, training, and development. CORE COMPETENCIES: • Regional Sales Strategy • Business Development • Account Management • Customer Service • Marketing • Business Analytics • Performance Management ACCOMPLISHMENTS-Developed and executed strategic sales and distribution plans for all channels to drive case growth 33%, accounts sold 25% revenue, category share and velocity- Liason with Maryland comptrollers Office to ensure regulatory compliance -Led a team in the development of local Social Media content. Managed a database of 500+ Retail and On-Premise accounts for weekly email marketing campaigns -Chaired a committee that analyzed incentive and commission compensation and presented findings to Charmer Sunbelt Group Executive Committee, saving the company over $200K in incentive payout -Secured sponsorships with the Baltimore Ravens, Baltimore Orioles, Baltimore Arena, Preakness, Merriweather Post Pavilion generating over cases of incremental business - Worked with local media and event companies: CBS Radio, Fox 45 News, Pressbox, WPOC Radio, Clear Chanel Outdoor, Eat Drink Relax, to develop marketing campaigns and events with incremental sales of cases Please contact me at (44••••••26 with Regional Sales Manager and Business Development Manager opportunities.