Steven Herries
Head of Digital & Customer Experience - Global @The Macallan
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WORK HISTORY
Head of Digital & Customer Experience - Global @The Macallan
Glasgow, GB
Global DTC leadership role owning customer experience design and digital channels for The Macallan. I create experiences for our customers that foster brand equity and advocacy, whilst developing sustainable commercial growth in DTC channels.Within my role I own the development of the DTC customer value proposition, customer engagement and segmentation strategies, ecommerce and retail POS capabilities, the brand website from storytelling through to conversion, organic and paid search channel development, CRM marketing capabilities and campaign execution, ecommerce operations, stock control and the customer service channel.
EDUCATION
STOW College
Advanced Diploma, Music & Industry Management with Marketing
CIM | The Chartered Institute of Marketing
Professional Diploma, Digital Marketing
Edinburgh Napier University
Degree, Business Studies with Entrepreneurship
SKILLS
ABOUT STEVEN HERRIES
A DTC, ecommerce & digital CX specialist having gained over 15 years experience building and optimising DTC ecommerce platforms, digital centers of excellence, customer acquisition & retention strategies.I\'ve been lucky enough to work for a wide range of brands spanning both agency roles at a bespoke ecommerce company (Digital River) and startup digital & marketing agencies (Active Media Ltd & Purple UK) as well as client side roles at multinational brands (Vodafone Group, Kaspersky Lab & Avis Budget Group) and luxury (The Macallan).The core of my experience has been to help brands grow their DTC digital businesses through digital transformation, building & developing high performing digital teams and focusing on continuous data led, hypothesis based optimisation and development programs that aim to delver outstanding experiences for customers whilst supporting business growth objectives - always innovating and testing new technologies.I\'m experienced working with a wide range of platforms & partners including Magento 2/Adobe Commerce, Shooify, Global Commerce, Cleverbridge, 2checkout.(ecommerce), Adobe, GA (Analytics), Amazon (Marketplaces), SEMrush, SEO Monitor, Search Metrics, SEOmoz (SEO/Keyword Research), Crazy Egg, Click Tail, Hot Jar, Lucky Orange, Userzoom, Figma, Miro, Balsamiq, Eye Quant, Browserstack (CX/UX) Maxymiser, Adobe, Optimisely, Sale Cycle (CRO / A/B / MVT) Kenshoo/Skai, SA360 (Paid Search), Facebook, Instagram (Social), Adform (Adserver), Quantcast, Adform (DSP), Tableau, Power BI (Dashboards), Dot Digital, Mailchimp, Adobe Campaign, Cheetah (CRM / Automation), Trust Pilot, Bazaarvoice (UGC / Reviews) Neustar (Attribution), Adyen, Stripe, Zuora, Global Commerce (Payments / Subscriptions)#Ecommerce #DTC #DigitalMarketing #PerformanceMarketing #PaidMedia #Digital #PaidSearch #PaidSocial #SocialMedia #CRO #Attribution #DigitalStrategy #Strategy #Consultancy #Transformation #DigitalTransformation #in-housing #BusinessModels #DigitalMedia #AdTech #MarTech #Acquisition #Retention #Growth #GrowthMarketing #Payments #Subscriptions
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