Steven Griffin
Senior Digital Marketing Manager @Robert Walters
Signup · Get unlimited contacts
WORK HISTORY
Senior Digital Marketing Manager @Robert Walters
London, GB
International Agency & Freelancer Management: Managed and overseen international advertising agencies and freelance specialists, ensuring best practices, performance accountability, and consistent execution across multiple markets.Digital Marketing Strategy: Construct and execute an integrated digital marketing strategy that aligns with the overall business objectives, focusing on brand awareness, customer acquisition, and revenue growth.Campaign Management: Lead the planning, execution, and optimisation of digital marketing campaigns across multiple platforms. Administer campaign timelines, budgets, and performance to achieve measurable results.Team Leadership: Train and mentor a global team of digital marketing specialists, providing guidance, support, and development opportunities. Drive alignment between team members and organizational objectives, enabling the delivery of high-impact results.Data-Driven Optimisation: Utilise analytics tools such as GA4, Google Ads, Looker studio, CRM systems, and PowerBI platforms to track, analyse, and report on campaign performance. Make data-driven decisions to optimise marketing efforts and maximise ROI.Innovation & Continuous Improvement: Stay ahead of digital marketing trends, tools, and best practices. Continuously seek opportunities to innovate and improve the performance of digital campaigns.Landing Page Build & Optimisation: Oversaw the creation, testing, and optimisation of landing pages to improve conversion rates, Quality Scores, and paid media efficiency, working closely with developers and CRO stakeholders.Achievements:Rebranded 31 country websites in 12 months Global rollout of the cookie compliance banners in less than 2 months.Collaborated with global advertising agencies to optimise paid media landing pages, improving conversion rates, user experience, and overall campaign performance.
EDUCATION
Shaw Academy
Social Media
Shaw Academy
Digital Marketing
Shaw Academy
Diploma in Photoshop
Udemy Academy
Wordpress
Institute Of Marketing and Management
Bachelor of Business Administration
Bergvliet high school
diploma, English, Afrikaans, maths, LO, Accounting, Geograhy, biology
Google Search Certification, Google AdWords
IMM Graduate School
BBA degree in Marketing Management, Marketing
IMM Graduate School
IMM gsm Marketing Management Diploma, Marketing
SKILLS
ABOUT STEVEN GRIFFIN
Results-driven Senior Digital Marketing Manager and Paid Media Specialist with deep, hands-on experience managing and optimising high-performance Google Ads, Meta Ads, and LinkedIn Ads campaigns. Highly data-driven and performance-focused, with a proven track record of executing, optimising, and scaling paid media strategies that deliver measurable revenue growth. Brings broad digital marketing leadership across strategy, execution, and optimisation, combined with a meticulous, analytical approach to driving online growth and maximising ROI.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.