Steven Bruce
Divisional Director @Idox
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WORK HISTORY
Divisional Director @Idox
GB
Accountable for a £15m revenue, multi business unit product portfolio including engineering, delivery, and commercial teams• Defined and executed multi-year product strategy, shifting emphasis from project-led delivery to scalable SaaS products• Built and led a product organisation across 4 locations (UK, US, France, India) bringing multiple new products to market • Secured record sales orders to drive revenue growth• Improved divisional margin through portfolio rationalisation and pricing strategy• Acted as executive sponsor for tier-1 customers and strategic partnerships• Enhanced brand awareness and product positioning with focused marketing campaigns, activity and web site improvements• Drove adoption of AI capability within product portfolio as well as agentic code generation
EDUCATION
University of Strathclyde
Bachelor of Engineering (BEng), Computer and Electronic Systems
SKILLS
ABOUT STEVEN BRUCE
I’m a product-focused executive with with 20+ years’ experience building, scaling and commercialising B2B software products in regulated, asset‑intensive and public sector markets.I currently lead an international multi‑business‑unit product portfolio with full P&L accountability, owning product strategy, roadmap execution and go‑to‑market delivery across global teams. Over the past several years I’ve helped organisations transition from project‑led delivery models to scalable SaaS platforms — modernising legacy estates, launching new products, and improving both commercial performance and customer outcomes.I operate at the intersection of product, technology and commercial leadership. My role is to set clear product direction, build strong product organisations, and align engineering, sales, marketing and services around shared strategic goals.My domain experience includes:Oil & Gas, Power & Utilities, Engineering, Healthcare, Facilities Management, GovTech and TransportI’m particularly experienced in:Driving revenue growth through delivering customer outcomes and product‑led go‑to‑market modelsPortfolio‑level product strategy and transformationSaaS and platform modernisationBuilding and leading distributed product and engineering teamsActing as an executive sponsor for strategic customers and partnersI’m motivated by solving real customer problems at scale, creating product organisations that perform consistently, and delivering sustainable commercial impact.
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