Steven Aldridge

About Steven Aldridge

Accomplished Sales and Marketing Executive with over two decades of dynamic leadership in…

Experience

1. Vice President of Sales & Marketing

   Amerilodge Group

   Mar 2015 — Present · Bloomfield Hills, MI, US

   Proven leadership within strategic growth where we started out with 13 hotels and currently sit at 38 hotels. A passionate and outgoing leader who uses influence and relationships to accelerate portfolio performance. • Led and managed the sales and marketing teams, overseeing a team and achieving consistent revenue growth. • Developed and executed comprehensive sales and marketing strategies to drive occupancy rates, revenue, and brand recognition. • Spearheaded innovative marketing campaigns that increased brand awareness and customer loyalty. • Collaborated with cross-functional teams to improve the overall guest experience and generate repeat business. • Implemented revenue management strategies and pricing models to optimize room rates and overall profitability. • Monitored market trends and competitors, adjusting strategies to maintain a competitive edge. • Oversaw the hotel\'s online presence, including the website, social media, and online reviews, ensuring a positive image. • Manage the sales and marketing efforts of multiple full and select service hotels within Indiana, Ohio, Illinois, and Michigan. • Rebuilt the forecasting procedure as well as the revenue budgeting for lodging, food, and beverage. • In charge of overseeing the operations and sales for the opening of a new hotel. • The point of contact and brand liaison for the company pertaining to IHG, Hilton, and Marriott. • In charge of test piloting the new breakfast buffet program for the Holiday Inn brand for the company. • Involved with IHG in redeveloping the Toast to Toast Fast Casual brand for Holiday Inn. • The liaison between the company and hotel brands (IHG, Marriott, Hilton), securing licenses and negotiating favorable terms in key markets. • Coordinated with government officials and lobbying firms to obtain financial incentives for new hotel developments, ensuring alignment with corporate goals.

Education

• Kalamazoo Valley Community College

  Associate of Arts - AA, Liberal Arts and Sciences/Liberal Studies

Skills

• Hospitality Industry
• Revenue Analysis
• Hospitality
• Hotel Management
• Yield Management
• Hotels
• Hospitality Management
• Resorts
• Food & Beverage
• Catering
• Meeting Planning
• Pre-Opening