Steven Abernathy

About Steven Abernathy

I’m a design leader specializing in large-scale digital product ecosystems, currently overseeing end-to-end UX for all State Farm mobile apps, claims experiences, and telematics programs such as Drive Safe & Save. I guide the strategic vision, design direction, and customer experience strategy for high-impact, regulated products used by millions. I manage two UX teams (25 designers) and focus on elevating design maturity, coaching emerging leaders, and creating alignment across product, engineering, and business organizations. My approach blends human-centered design, data-informed decisions, and a culture of continuous improvement to deliver experiences that are intuitive, trustworthy, and measurable in their impact.

Experience

1. Design Manager - Mobile Apps, Claims, Telematics

   State Farm

   Aug 2025 — Present

   I am responsible for shaping how our design teams operate and deliver across the State Farm mobile ecosystem. I drive the practices, processes, and frameworks that enable multiple product teams to ship consistent, high-quality customer experiences at scale. This includes partnering closely with product, engineering, data, and compliance to ensure design is embedded early, aligned consistently, and measured effectively.I lead experience strategy across key programs—such as mobile apps, claims, and telematics—by translating business goals and customer insights into actionable plans my teams can execute. I focus on establishing design standards, strengthening cross-team collaboration, and creating the conditions for designers to do their best work.A large part of my role is coaching teams through complex delivery environments: navigating regulatory constraints, orchestrating multi-team roadmaps, supporting research and experimentation, and providing clear, decisive critique. My work centers on improving how we make decisions, how we communicate design intent, and how we deliver experiences that are cohesive, resilient, and customer-centered.

Education

• Auburn University

  Bachelors, Industrial Design

  2006 — 2010

Skills

• Logo Design
• Wireframing
• Graphic Design
• Email Marketing
• User Experience
• Videography
• Sketching
• Web Development
• Constant Contact
• Web Design
• SEO
• Adobe Acrobat
• Event Videography
• Indesign
• Corporate Branding
• Creative Branding
• Branding
• Css
• Interaction Design
• Product Design
• Photography
• Joomla
• Branding
• Front-End
• Dreamweaver
• Illustrator
• Illustration
• Working in Hdv
• Logo Development
• User Experience Design
• Design Thinking
• After Effects
• Graphics
• Motion Graphics
• Photoshop
• Creative Direction
• Editing
• Brochures
• Wordpress
• Green Screen