Steve Misiano
Leading True North Gear® | Protecting Those Who Protect Us | UESCA Certified Ultra Running Coach
- Role
- President at Dragonwear
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Steve Misiano
AboutI lead True North Gear®, where we\'ve spent 30+ years creating gear that helps keep people safe in dangerous jobs. Our brands, True North® and DragonWear®, are the go-to choice for wildland firefighters, linemen, and others working in fire-hazardous environments.What energizes me? Creating gear that helps people make it home safely every day. We\'re not just about manufacturing equipment – we\'re about giving peace of mind to the folks who put their lives on the line. Every product we make has a real person counting on it to work when it matters most.I believe in- Getting out in the field to understand what our users really need- Never settling for \"good enough\" when it comes to safety- Building strong relationships with the people who use our gearWhen I\'m not working on the next innovation in safety gear, you\'ll find me coaching ultra runners and pushing my own limits on the trails. The same principles that make a great endurance athlete – resilience, strategic thinking, and continuous improvement – guide my approach to business leadership.Let\'s connect if you\'re interested in- Safety equipment innovations- Strategic leadership- Fire service and utility industry solutions- Endurance sports and ultra running- Building amazing teams and products
Experience
President
Jan 2010 — Present · Seattle, WA, US
Education
University of Scranton
B.S., Psychology
1988 — 1992
Alfred Lerner College of Business & Economics at University of Delaware
M.B.A., Marketing
1994 — 1997
Skills
- Product Marketing
- Strategy
- Industrial Safety
- Performance Management
- Crm
- Financial Statements
- Product Development
- Industrial Sewing
- Arc Flash
- Standards Development
- Customer Service
- Technical Textiles
- New Business Development
- Brand Development
- Strategic Planning
- Supply Chain Management
- Data Visualization
- Team Building
- Management
- Product Management
- Marketing
- Marketing Strategy
- Leadership
- Wildland Fire
- Account Management
- Sales
- Competitive Analysis
- Contract Negotiation
- Selling
- Start-Ups
- Call Centers
- Business Development
- Iso 9001
- Direct Marketing
- Apparel
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