Steve Middleton
I help brands connect with and profit from their most important audiences.
- Role
- Director of Strategy at Cmd
- Location
- Alameda, CA, US
- LinkedIn followers
- 500 followers
About Steve Middleton
Dynamic, results-oriented marketing and demand generation pro offering provenresults in engaging audiences, creating demand, optimizing sales-pipelinebuilding campaigns and nurturing leads and customers to greater value. Hands-onleader who excels at strategy, management and execution of marketing initiatives.Skills SummaryExpertise includes: • Demand generation strategies across the buyer journey, including acquisition, nurture, retention and account-based marketing (ABM) • Audience and marketplace research, insights and personas• Data analytics and marketing automation • Digital advertising and social media campaigns • Content marketing and journey-based mapping of theme, topics, types, formats• Email marketing and conversion optimization • Brand platform and message development
Experience
Director of Strategy
Dec 2021 — Present · San Francisco, CA, US
I help leading brands and emerging leaders connect with their most important audiences with a range of strategic initiatives, including buyer research, content strategy, messaging, branding, digital and demand generation.
Education
Babson College
BS, Marketing, Communications
Skills
- Lead Generation
- Direct Response
- Customer Acquisition
- Direct Mail
- Marketing
- Database Marketing
- Digital Media
- Digital Strategy
- Marketing Communications
- Interactive Advertising
- Advertising
- Market Research
- Direct Marketing
- Interactive Marketing
- Strategy
- E-Commerce
- Sem
- Content Marketing
- Multi-Channel Marketing
- Online Marketing
- Brand Advertising
- B2b Marketing
- Social Media
- Mobile Advertising
- Web Analytics
- Integrated Marketing
- Mobile Marketing
- Customer Insight
- Creative Strategy
- Positioning
- Leadership
- Brand Architecture
- Strategic Planning
- Digital Marketing
- Relationship Marketing
- Analytics
- Email Marketing
- Google Analytics
- Media Planning
- Media Buying
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