Steve McGehee

About Steve McGehee

contact: s•••••••@icloud.com I am a high performing marketing and communications leader with a proven track record of energizing brands and delivering business results. I care about generating revenue, operating the middle effectively and the brand experience to create success. I can operate within current organization process or create marketing \"systems\" and coaching to arrive at a more discipline approach, re/negotiates contracts, provides solutions and builds relationships. I\'m as comfortable in the board room as the front line. My experience has helped brands look around the corner and understand of change implications. Areas of Expertise include: • Marketing and Advertising Leadership• Strategic Planning and Brand Management• Marketing Systems Development and P&L optimization• Innovation in pricing, product, and promotion• On and off premise channel optimization, B2C and B2B• Online and offline experience engagement including PR and reputation management• Digital / Social / CRM Loyalty and Traditional Go to Market Campaign Strategy• Analytical and Creative Solution-based thinking• Cross-functional impact and collaboration, Business Relationship Management / influencer• EI and Optimism• Microsoft Office Experiences in Fortune 50, Publicly held, Private-Equity, Family owned, ESOP, and fiercely independent owned brands.\"Footprint\" experience includes a combination of global, national, regional and local responsibilities. Budgets range experience from the low millions to nearly 200 million. Team size range experience stretches from 5 to 48+.contact: s•••••••@icloud.com phone: 81••••••33

Experience

1. SVP

   Tandem Theory

   May 2025 — Present · Dallas-Fort Worth, TX, US

Education

• Bellarmine University

  BA, Liberal Arts and Sciences/Liberal Studies

• Vanderbilt University Owen Graduate School of Management

  Executive MBA, Business Administration and Management, General

• Vanderbilt University Owen Graduate School of Management

  MBA

Skills

• Digital Strategy
• Interactive Advertising
• Customer Insight
• B2b Marketing
• Integrated Marketing
• Mobile Marketing
• Strategic Planning
• Brand Architecture
• Advertising
• Team Management
• Sales Promotion
• Online Advertising
• Brand Awareness
• Social Media Marketing
• Brand Management
• Management
• Marketing Strategy
• Brand Development
• Segmentation
• Marketing Research
• Marketing Communications
• Marketing
• Market Planning
• Corporate Branding
• Positioning
• Marketing Management
• Email Marketing
• Media Buying
• Media Planning
• Creative Solutions
• Direct Mail
• Interactive Marketing
• Direct Marketing
• Team Leadership
• Digital Marketing
• Relationship Marketing
• Creative Direction
• Online Marketing
• Digital Media
• Creative Strategy