Steve Lemig
- Role
- Director of Brand Marketing & Communications at Road Runner Sports
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Steve Lemig
Every story starts with a spark of passion, and mine ignites from the intersection of…
Experience
Director of Brand Marketing & Communications
Jan 2007 — Present
Own and continuously develop brand voice working with Executive Team and Channel Managers to ensure all customer-facing messaging is consistent and compelling.> Lead copywriting team to craft marketing materials across all channels, working closely with executive, merchandising, internet, customer care, and retail teams.> Concept, write, and edit copy for marketing materials including catalog, direct mail, web landing pages, email, social, retail signage, product packaging, radio, video, and press releases.> Work with Merchandising Team to learn key product technologies and fabrics to develop strong storylines across web product descriptions, catalogs, retail signage, and emails.> Collaborate with vendors including Nike, Adidas, New Balance, ASICS, and Brooks to develop co-op marketing materials including catalogs, retail signs, catalog inserts, mailers, and emails.> Develop educational content about products, sports training and nutrition.> Work closely with legal team to protect company\'s intellectual property and ensure company follows communication protocols for loyalty club materials, site terms and conditions, and disclaimers.
Education
UC San Diego
Digital Media Certificate
2012 — 2014
Colorado State University
Bachelors, Journalism & Technical Communications; Minor in Marketing
1995 — 1999
Skills
- Marketing Communications
- Online Advertising
- Direct Mail
- Program Management
- Social Media
- Entertainment
- Food
- Sports
- Copy Editing
- Adobe Creative Suite
- Web Content Writing
- Social Media Marketing
- Advertising
- Running
- Editing
- Newsletters
- Email Marketing
- Content Management
- Mountain Biking
- Content Strategy
- SEO
- Copywriting
- SEO Copywriting
- Content Development
- Magazine Writing
- Web Content
- Creative Direction
- Art Direction
- Magazines
- Snowboarding
- E-Commerce
- Blogging
- Illustration
- Press Releases
- Marketing
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