Steve Kruger

About Steve Kruger

As a creative and strategic executive, I have extensive experience developing brands, products and marketing strategies across a variety of product categories, businesses and cultures that drive both top and bottom-line growth. I have successfully worked in consumer, industrial, retail, dealer, rental and direct sales environments. Most recently, I was the primary brand steward and strategist where I was responsible for globally overseeing the direction for 15+ brands in the Briggs & Stratton brand portfolio. I have been fortunate to lead the transformation and relaunch of the industry’s most iconic brands to help ensure that they stayed both relevant and desired through a time of incredible consumer and market change. I am a collaborative leader that can work successfully across all levels of the organization and am passionate about “moving the needle” and motivating teams to achieve both strategic and tactical priorities. A list of my core competencies includes: Brand Strategy and Management Brand Portfolio Management Marketing Planning & Strategy Brand Architecture Digital Marketing B-to-C and B-to B product marketing Channel Marketing Sales Promotions Marketing Operations Marketing Research, Consumer & Market Trends Advertising & Public Relations Sales Promotions Integrated Marketing Communications Merchandising B-to-C and B-to B product marketing Social Media New Product Development Sales and Key Account Management Consumer Products Budgeting Global Marketing Corporate & Employer Branding Mergers and Acquisition (M&A) Marketing Integration

Experience

1. VP Marketing & Brand Strategy

   Monarch Creative, Inc

   Sep 2020 — Present · Milwaukee, WI, US

Education

• University of Wisconsin-Milwaukee - Lubar School of Business

  Bachelor of Business Administration - BBA