Steve Kennedy

Senior Director, Marketing and Communications @Alumni Ubc

Vancouver, BC, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2014 — Present

Senior Director, Marketing and Communications @Alumni Ubc

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Vancouver, CA

As the leader of alumni UBC\'s 9-member communications department, I\'m responsible for amplifying UBC\'s impact through alumni engagement - through email, social media and app communications supporting alumni UBC products and services. I also oversee publication of The University of British Columbia Magazine and the UBC Podcast Network, lead the marketing communications for alumni UBC corporate partners (BMO, TD and Manulife), and manage the marketing for two key campus venues for rental - the Robert H Lee Alumni Centre and Cecil Green Park House. As well, I\'m a member of the Lead Strategy Group for UBC\'s FORWARD campaign, with a goal to double alumni engagement and raise $3 billion before the end of the decade.

SKILLS

Social Media MarketingIntegrated MarketingMarket ResearchBrand ManagementCreative DirectionMarketing StrategyStrategic Brand PositioningSocial MediaBrand Equity DevelopmentAdvertisingMarketing ResearchBrand ArchitectureMarketingCorporate CommunicationsMedia PlanningInteractive AdvertisingMobile MarketingOnline AdvertisingDirect MailDirect MarketingCorporate BrandingInteractive MarketingCreative StrategyMarketing CommunicationsRelationship MarketingStrategyDigital StrategyBrand DevelopmentCustomer InsightProduct Development

ABOUT STEVE KENNEDY

A leader and manager of integrated marketing communications, with experience in leading…

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