Steve Harnden

About Steve Harnden

As Director of Demand Generation at PhotoShelter, I lead growth strategy for a premier SaaS platform trusted by industry powerhouses like the NFL, Major League Baseball, Harvard University, and thousands of other iconic brands. From powering complex digital campaigns to generating pipeline that fuels sales, I help world-class organizations activate their visual content and amplify their brand impact.I\'m a seasoned marketing professional with 17 years of progressive experience, specializing in translating organizational strategies into impactful marketing, brand, product, and sales initiatives. My expertise lies in driving brand affinity, thought leadership, demand generation, and pipeline while consistently surpassing growth goals.Throughout my career, I\'ve demonstrated a consistent pattern of advancement by delivering comprehensive marketing strategies that seamlessly integrate branding, digital marketing, and automation to cultivate brand loyalty among target personas. I\'m recognized as an influential marketing director, acknowledged for my proficiency in Go-To-Market strategy and my ability to optimize conversion rates across the customer lifecycle. Additionally, I\'m known as a \'big picture marketer\' with a track record of merging strategic thinking with technical vision, harnessing the power of automation and efficiency processes to consistently exceed growth targets.My areas of expertise include- Marketing Strategy- Go-To-Market Strategy- Team Leadership & Team Building- Digital Marketing Strategy- Demand Generation Strategy- Account Based Marketing (ABM)- Content Marketing Strategy- Project Management- SEO & SEM Strategy- Data Analytics & Insights- Funnel Optimization- Marketing Automation Strategy- Conversion Rate OptimizationI\'m passionate about leveraging my extensive experience and strategic mindset to drive business success through innovative marketing solutions. My proven track record of achieving and exceeding growth objectives makes me a valuable asset for organizations seeking a results-driven marketing leader. Let\'s connect to explore how I can contribute to your company\'s marketing success.#MarketingProfessional #StrategicMarketing #ResultsDriven #MarketingStrategy

Experience

1. Senior Director of Demand Generation

   Photoshelter

   Mar 2026 — Present · New York, NY, US

Education

• Northern Illinois University

  BA, Marketing Communications

Skills

• Digital Marketing
• Marketing Management
• Email Marketing
• Collateral Production
• Google Adwords
• Editing
• Online Marketing
• Online Advertising
• Html
• Advertising
• Marketing
• Content Strategy
• Marketing Strategy
• Google Analytics
• Cross Channel Marketing
• Photoshop
• Multi-Channel Marketing
• Business-to-Business (B2b)
• Graphic Design
• Marketing Communications
• Illustrator
• Press Releases
• B2b
• Direct Marketing
• Salesforce.com
• Management
• Web Development
• Web Design
• SEO
• Web Marketing
• Strategic Planning
• Newsletters
• Product Marketing
• Public Relations
• Strategy
• Leadership
• Social Media Marketing
• Lead Generation
• Trade Shows
• Indesign