Steve Hanson

Digital Marketing | Business Development | Consulting | Training

Role
Bmw Digital Operations Consultant at Shift Digital
Location
Columbus, OH, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Steve Hanson

Accomplished professional with an extensive background in management, operations…

Experience

  1. Bmw Digital Operations Consultant

    Shift Digital

    Jul 2017 — Present · Birmingham, MI, US

    I joined a cutting-edge digital marketing and technology company that provides innovative business solutions that power the most successful and cost-effective digital programs. As part of the BMW team, I consult with BMW field managers and dealership personnel to analyze the current digital landscape and develop market-specific advertising plans to drive retail sales. I train dealership personnel on reporting tools to ensure an understanding of their digital marketing ROI. I provide digital marketing education through in-store visits and regional presentations to improve the digital acumen of the Dealers and BMW Field Teams. I drive adoption and utilization of the retailers existing technologies to establish dealership marketing best practices. I implement lead management processes to continuously improve marketing and sales opportunities to achieve program goals.

Skills

  • Sem
  • Crm
  • Competitive Analysis
  • Ppc
  • Sales Process
  • Process Improvement
  • Business Development
  • Digital Marketing
  • Marketing Management
  • Sales
  • Salesforce.com
  • Online Advertising
  • Customer Retention
  • Leadership
  • Strategic Planning
  • Management
  • Lead Generation
  • SEO
  • Account Management
  • Product Marketing
  • Business Process Improvement
  • Program Management
  • Automotive
  • E-Commerce
  • Lead Management
  • Marketing
  • Project Management
  • Cross-Functional Team Leadership
  • Marketing Strategy
  • Analytics
  • Advertising
  • Customer Relationship Management (Crm)
  • Training
  • New Business Development

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Steve Hanson — Bmw Digital Operations Consultant at Shift Digital in Columbus, OH, US | Unifers