Steve Gregersen
Chief Marketing Officer | Digital Marketing | Franchise Marketing | Home Services Marketing | Fitness Marketing | Growing Demand, and Revenues for Private Equity Backed Franchise & Home Services Brands
- Role
- Chief Marketing Officer at The Maids International
- Location
- Cranford, NJ, US
- LinkedIn followers
- 500 followers
About Steve Gregersen
I am an innovative marketing executive that develops and executes effective strategic marketing, lead generation, digital media, communication, public relations and brand awareness plans in franchise and direct to consumer companies. Experience in fitness, real estate, e-commerce, legal and identity theft and love to dive in and experience new categories as previous experiences are transferable.Whether I am spearheading marketing plans for a startup or fortune 500 company, I am able to adapt to changing competitive environments by overcoming challenges with my strong problem solving skills and implementation of the latest trends. My passion is to inspire and mentor marketing teams that creates positive motivation and high performance which contributes to increased revenue and profit growth. My solid relationship building and ability to achieve consensus with key decision makers improves marketing results and efficiency. At Century 21, the various positions I held provided me a comprehensive and in-depth view of marketing and business. The positions I held were: VP National Marketing, Sr. Director National Marketing, Sr. Director Regional Marketing, Director, Advertising and Promotions, Director Consumer Marketing Programs, Manager Consumer Promotions, Regional Marketing ManagerCore CompetenciesP & L Management/BudgetingStrategic Marketing and SalesBrand PositioningBrand Creative Development - TV (Super Bowl ads in 2012 & 2013), Print, Digital, SocialSports Sponsorship\'s - Major League Baseball, US Soccer, IndyCarDigital Marketing (SEO and SEM) & Social MediaPublic Relations & InternalCommunications - internal, franchisee/customerCurrent Digital & Social TrendsTeam building and MentoringCustomer ExperienceCompany & Team Culture BuilderEntrepreneurshipBrand ManagementVendor/Agency ManagementIncrease Stakeholder Value Competitive Analysis Performance Media - Lead Generation & Customer AcquisitionAnalytics & ReportingExcellent Presentation Skills
Experience
Chief Marketing Officer
Feb 2024 — Present
Chief Marketing Officer of The Maids International, a private equity-backed, international residential cleaning franchise system. Responsible for all consumer and franchise development marketing efforts for this home services brand.
Education
William Paterson University of New Jersey
Bachelor of Science - BS, Psychology
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