Steve Gendreau
Director, Advertising & Media Operations @Active Network
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WORK HISTORY
Director, Advertising & Media Operations @Active Network
Built a Digital Agency inside of Active Network. We provide our clients lead generation for their events, camps, classes, YMCAs, Park & Rec departments, and other clients. Built a strong and competent team that plays off of the strengths of each employee. We make data driven decision that help guide us, rather than a cookie cutter approach. Implemented real time reporting for our clients. Consistently out perform industry averages on ROAS for our clients. Designed dynamic UTM tracking for our clients; UTM will hold all the way through the funnel, no matter which website the user is one (client site, Active.com or registration platform). This provide a clean and clear reporting while not having to rely on third party pixels for conversion tracking. Also manage a traditional digital ad ops team. We execute all digital advertising campaigns on our O&O properties. Respond to all incoming RFPs, provide best in class reporting and service.
EDUCATION
University of Wisconsin-Stout
Bachelor of Science (BS), Business Administration and Management, General
SKILLS
ABOUT STEVE GENDREAU
Emmy Award Winning Director Advertising & Media Operations with a demonstrated history of…
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