Steven Franco
Proven Visual Leader | Freelance Merchandiser
- Role
- Visual Merchandising Manager at Calvin Klein
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Steven Franco
With a proven track record at Calvin Klein, Mango and Guess, my expertise lies in transforming visual merchandising into a strategic tool for business growth. At the core, it\'s about fostering a culture of collaboration and open communication to align visual objectives with overarching business goals, ensuring seamless operations and a unified brand experience.The roles at these brands has honed my skills in creating captivating in-store experiences and streamlining operations, which in turn has driven market sales and profitability. My approach is to marry creative direction with customer engagement. All while leveraging process improvements to deliver not just visually appealing spaces but also efficient, customer-centric shopping environments.
Experience
Visual Merchandising Manager
Nov 2023 — Present
Take charge of the end-to-end process for new in store launches. This includes planning, coordinating, and executing visual merchandising strategies to create captivating in-store experiences-Cultivated culture of open communication, collaboration and shared accountability for store and business success-Oversee daily, weekly and monthly business reporting and leverage information to optimize future business plans-Analyze sales, pricing, allocation and product trends to identify and interpret business opportunities on all levels-Conduct monthly competitive shopping expeditions to observe and analyze current trends, product assortments, and promotional strategies employed by competitors within the industry-Train in-store teams aimed at enhancing their skill sets, covering areas such as product knowledge, visual presentation techniques, customer engagement strategies, and trend analysis methodologies-Drive on-floor accuracy and replenishment through effective RFID execution, ensuring optimal customer access to product while coaching teams to meet RFID compliance and accuracy targets.
Education
Los Altos High School
Diploma of Education, General Studies
Skills
- Fashion
- Recruiting
- Time Management
- Cashiering
- Leadership
- Training
- New Store Openings
- Microsoft Word
- Teamwork
- Loss Prevention
- Merchandising
- Merchandise Planning
- Management
- Trend Analysis
- Profit
- Powerpoint
- Microsoft Excel
- Styling
- Employee Training
- Window Displays
- Creative Merchandising
- Photoshop
- Microsoft Office
- Sales
- Visual Merchandising
- Shrinkage
- Process Improvement
- Store Operations
- Customer Service
- Windows
- Competitive Analysis
- Customer Experience
- Creative Direction
- Apparel
- Store Management
- Retail
- Creative Problem Solving
- Outlook
- Pos
- Driving Results
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