Steve Ferreira

About Steve Ferreira

Experienced marketing strategist and brand manager with a track record of nearly two…

Experience

1. Marketing Management Consultant

   Nationwide

   Oct 2009 — Present

   Integral marketing partner responsible for designing, presenting, planning and implementing effective marketing and communications plans to achieve brand awareness, growth and retention goals for the #1 farm insurer in the U.S. • Leads Nationwide’s ag thought leadership program including content creation, promotional plans and sales activation strategies to position Nationwide as the carrier of choice. • Works in close partnership with creative team to develop effective digital and print assets that are on-brand and clearly articulate strategic communication objectives. • Develops and implements social media strategies for key campaigns. Manages social media calendar and serves as social media subject matter expert for team and internal business client. • Partners with PR team to leverage paid and earned media opportunities. • Collaborates with internal data analytics team to develop, monitor and evaluate marketing decisions using analytics that measure outcomes and assess quantifiable metrics. • Leads 10-person working group to ideate new ag thought leadership content. Manages content calendar and works closely with writers and SMEs to ensure alignment with content strategy. • Oversees annual launch of Golden Owl Award, requiring refresh of all digital and print materials and execution of a comprehensive communication/PR/social plan targeting agents, employees, key partners and communities.

Education

• Illinois Institute of Technology

  MBA, Marketing

  1996 — 1998

• Florida International University

  BA, Liberal Studies

  1992 — 1996

Skills

• Marketing Research
• Corporate Communications
• Business Development
• Leadership
• SEO
• Marketing
• Direct Marketing
• Customer Service
• Marketing Strategy
• Social Media Marketing
• Team Building
• Project Planning
• Management
• Project Management
• Public Relations
• Sales
• Strategic Planning
• Email Marketing
• Integrated Marketing
• Cause Marketing