Steve Fernald

About Steve Fernald

Experienced brand marketing, advertising and promotions professional with a proven track record of successful client management and experience developing integrated, impactful communications programs for national consumer and B2B brands. Responsibilities and Expertise:• Leader of agency account teams, including AccountService, Creative, Interactive and Production. • Proven to establish and grow agency relationships with senior client contacts.• Strategic Leadership & Brand Positioning- Develop unified brand positioning and marketing strategies for clients in divergent categories- Experience in supervising and applying proven branding and positioning disciplines.• Promotions Strategy & Implementation Supervision- Agency lead for promotional planning, development and activation- Created and directed national and regional promotions in consumer and trade channels- Developed and activated brand immersion, experiential and event marketing programs.• Category Expertise- CPG (i.e, MillerCoors and Jarden Consumer Solutions)- Durable Goods (i.e, The BOSS Snowplow)- Recreational (i.e, Mercury Marine. MerCruiser and Tracker Marine)- Industrial (i.e, Oster Professional, HydroSurge, Public Safety Equipment and Systems Control)Specialties: • Brand Positioning / Marketing Strategy• Advertising Strategy / Creative Development• Promotions Strategy and Development• Media / PR / Communications.

Experience

1. VP, Director of Client Services

   Morning Walk

   Jan 2015 — Present

Education

• Fitchburg State University

  BA, Business Admin / Marketing

  1994 — 1998

Skills

• Creative Direction
• Digital Marketing
• Brand Management
• Crm
• Marketing Strategy
• Strategy
• Public Relations
• B2b
• Management
• Social Media Marketing
• Advertising
• Integrated Marketing
• Leadership
• Marketing
• Market Planning