Steve Fawthrop

About Steve Fawthrop

In my career I have led new sales, business development and account management as an individual contributor, selling jointly and as sales manager (seven years).Versed in B2B sales with a general business acumen, expertise and success in building quality business relationships to the benefit of clients and my company. Sales skills combined with my background in advertising and marketing professionally in media publishing, digital marketing services, ad tech and ad agency work. Sales management roles included hiring, training, team building, coaching, management, leadership along with daily focus on revenue generation and meeting goals. Experience in Software as Service (SaaS), big data, lead scoring, predictive analytics, Gallup, Gallup Personal StrengthsFinder Themes:LearnerStrategicFocusIndividualization-Focus on the strengths of othersMaximizer-Focus on the strengths of individuals within the context of a recertifications and new certifications 2023: Inbound SalesFrictionless Sales Inbound Sales SoftwareSales EnablementSelling Sales ServicesSales ManagerClient Management Delivering Client SuccessDigital Advertising Inbound MarketingE-Mail MarketingSocial Media MarketingContent Marketing member since 2004 (first million members). Regular blogger since platform opened to members in 2014 and actively post. Blogs predominantly focused on sales, management, leadership, personal and professional development. Owner and community manager for LinkedIn group Seattle Sales, Marketing & Advertising Professionals, which has Sales, B2B sales, business development, new client development, territory management, account management, traditional media, online media, digital marketing, social media, content marketing, blogging, inbound marketing, sales enablement, publishing, retargeting, online display advertising, lead generation program, pay-per-click (PPC), search engine optimization (SEO). Go-to-market strategy and selling.

Experience

1. New Client Sales Developing New Revenue, Solving Problems and Achieving Goals

   Linked4biz

   Sep 2012 — Present · Seattle, WA, US

   New business development contract/consulting work.Contract work predominantly direct selling. Also advising for a variety of companies for new client development and go-to-market initiatives such as customer targeting, sales approach, sales staff recruitment, prospect database development and media options for promotion, including social media. Selective client work: Exacta MediaReturned on a full-time basis November 2021 through December 2022. Detailed separately.##LeadScorz (Marketing SaaS)A lead scoring and predictive analytics start-up. Grew from 1 Beta client to 6. Detailed separately.##NRS MediaNew client sales development for 8 states, in a turnaround under new ownership, Focused predominantly on newspaper and radio groups as prospects.Contracted the Tacoma News Tribune/The Olympian as the first customer for a new Hybrid sales program. It was the largest agreement of the year for fee revenue to the company DataSupporting go-to-market strategy in stage of start-up as concept.##moment M (SaaS DSP for mobile advertising)Evaluated competitiveness with initial “go to market” sales launch personally and managing a second contract sales representative.Created initial prospect database in Salesforce pre-launch targeting advertising agencies and national clients. Wrote and managed blog posts to continue promotion.##Linked: SeattleCommunity manager role for a general professional group, privately owned, focused on the Greater Seattle business community, with members.##ReVamp InteractiveNew client development lead post-launch for lead generation in education. Contracted school brands ranging from a national brand (Kaplan Education) to regional colleges, universities and online school groups. Reached monthly in incremental revenue.##Women with Wings FoundationPro Bono work on behalf of a non-profit.

Education

• University of Washington

  BA, Communications (advertising)

• Continuing Education for Professional Development

  Business concepts. Various classes.

Skills

• Digital Marketing
• Ppc
• Marketing Management
• Sales
• Traditional Media
• New Business Development
• Client Services
• Brand Development
• Social Networking
• Google Analytics
• Media Planning
• B2b Marketing
• Media Buying
• Affiliate Marketing
• Online Sales
• Marketing Communications
• Facebook
• Digital Media
• Digital Strategy
• Google Adwords
• Interactive Media
• Cpm
• Market Planning
• Crm
• Sales Management
• Interactive Marketing
• Account Management
• Campaign Management
• Online Lead Generation
• Interviewing
• Social Media
• Online Marketing
• Client Development
• Social Media Marketing
• B2b
• Direct Marketing
• Consultative Selling
• Marketing
• Web 2.0
• Sem