Steve Dyer
Managing Director @Oil The Wheels
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WORK HISTORY
Managing Director @Oil The Wheels
Milton Keynes, GB
EDUCATION
Farborough College of Technology
Mechanical & Production Engineering
University of the West of England
Post Grad Diploma, Marketing & Advertising
University of Surrey
BSc (Hons), Engineering & Business Management
SKILLS
ABOUT STEVE DYER
When the pressure’s on and your in-house team is out of ideas – that’s when people call me. I\'m a creative thinker with 35+ years of marketing and advertising experience in engineering, manufacturing, and B2B services. I help brands solve complex marcomm challenges, sharpen their messaging, and get stalled campaigns moving again. Sometimes it’s a brand that’s lost its way. Sometimes it’s a new product launch that’s going round in circles. Or you’ve simply got too much to do and no one who’s done it before. That’s where I come in. I’ve worked with companies large and small – from challenger OEMs to major industrial brands – often brought in mid-stream to bring clarity, direction, and a touch of creative spark. My engineering background means I can hold my own in technical conversations, but I never forget we’re here to make things simple and compelling for customers – and ultimately, help you sell more! I don’t do fluff. I do practical, project-based support that fits around your team – no long-term tie-ins or agency overheads. Not after a long-term commitment? No problem. I’m happy to step in, sort things out, and be gone before anyone’s ordered the coffee. Got a tough problem to crack? Let’s have a quick chat. Tell me what’s keeping you stuck – I’ll listen, and often throw in an idea or two to help get things moving. Fellow of the Chartered Institute of Marketing (FCIM) and Institute of Direct Marketing (FIDM), with 10+ years on DMA and Superbrands B2B councils.
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