Steve Cumings

About Steve Cumings

Successful product executive with a career focused on helping cybersecurity, cloud, AI / ML, and datacenter businesses gain more than their fair share of growing markets. I have been fortunate to lead product teams that drove to #1 market share at three different businesses, ranging from low $100Ms to $1B+. KEY AREAS OF EXPERTISEProduct Management Leadership- 17+ Years of High-Tech product management success in SW and HW- Led successful cybersecurity product teams in VM, FIM, SCM and MDR- Led product management and strategy for $1B+ business units at Dell and HP - Dell DCS reached #1 market share and continued $1B+ growth - HP business unit revenue grew from $5.2B to over $6B in 18 months- Led product management for multiple corporate startups, opening and growing new marketsProven Marketing Success- As CMO launched AI startup KnuEdge from stealth mode with a limited marketing budget, delivering over 227 million global views, coverage in Bloomberg, WSJ, Wired, VentureBeat, Forbes, and listing as one of the hottest tech startups of the year- Created grounds-up marketing strategies at DNV, KnuEdge, and Samsung - Experienced in marketing for Cloud, Enterprise, Security, and SMB segmentsGrowth Market Specialist- Over ten years of focus on corporate startups and new, fast-growing markets- Led HP, KnuEdge and Samsung into new industry segments including Cloud, Hyperscale, and A.I- Built new partner ecosystem and delivered over 30 new partner designs within ten months (600%+ increase) at Cavium- Helped create new custom AI solutions business and drove the company’s largest-ever contract win at KnuEdge

Experience

1. Principal

   Cumings Communications & Consulting

   Sep 2017 — Present · Austin, TX, US

   Portfolio ROI optimization: Over time, most portfolios become overly laden with products and solutions, spreading development resources thin, reducing agility, and adding risk to critical opportunities. Our portfolio planning targets key outcomes including focused resources on key products and solutions, mapped buyer’s journey to increase product connect rates, and graceful sunset transitions for lower-value products and SKUs. Product Marketing: Often marketing and sales teams struggle with lack of alignment on buyer benefits, bland or vague key messages, and overly-complex or outdated sales tools. We apply rigor at the product or portfolio level, working directly with your teams and customers to analyze the market, create and/or update your messaging, and deliver targeted, compelling and crisp collateral to support your goals. Business merger orchestration: According to most studies, between 70%- 90% of mergers and acquisitions fail – and internal business org integrations are likely similar. Why? Without direct focus and expertise in evaluating strengths and weaknesses, aligning processes, and fostering collaboration, it’s an uphill and risky battle. Delivering success depends on broad and consistent communication, analyzing and harmonizing cultures, and creating cohesion of processes and roadmaps, and we’ve helped deliver success in a variety of merger profiles.Learn More: CumingsCommunications.com

Education

• Louisiana State University

  Bachelor of Arts - BA

Skills

• Strategy
• Cloud Computing
• Product Lifecycle Management
• Business Alliances
• Business Case
• Computing
• Vendor Management
• Data Center
• Product Development
• Go-to-Market Strategy
• Leadership
• Product Management
• Servers
• Management
• Storage
• Portfolio Management
• Cross-Functional Team Leadership
• Sales Enablement
• Product Marketing
• Hp
• Demand Generation
• Marketing Management
• Market Analysis