Steve Cullen

About Steve Cullen

I am a technology strategist, marketer, and product person at heart. As a leader across a variety of businesses from consumer, small-business, and enterprise, I have a track record of demonstrated success in building and leading high-performing teams in companies ranging in size from start-up to Fortune 500. My passion is fostering a customer-centric culture to deliver products and experiences that customers love. I am equally comfortable in a creative studio, a room full of engineers, and the boardroom.Specialties:Building and Leading High-Performing Teams, Identifying Talent, Developing and Mentoring Leaders, Product Strategy, Product Marketing, Product Management, Brand Management/Positioning, Technology and Innovation, Marketing and Brand Transformation, Customer Insights, End-to-End Customer Experience, Go-To-Market Strategies, Channel Development, Strategic Planning, Business Development, Creative Thinker, Problem Solver

Experience

1. Multi-unit Franchise Owner

   Nothing Bundt Cakes

   Sep 2018 — Present

   1 Franchise in the Pacific Northwest Region (Washington, Oregon, and Idaho)* Achieved the prestigious Nothing Bundt Cakes Gold Award for generating revenues exceeding $1.5Mby implementing marketing strategies and optimizing operations, resulting in record-breaking sales* Led the highest revenue and top-rated franchise in Washington State for 4 consecutive years bymaintaining high standards and exceptional customer service, resulting in the highest Google Reviews* Spearheaded the Bites of Joy” campaign by engaging in community-driven marketing andpartnerships, leading to significant brand recognition and a loyal customer base* Welcomed over guests into the bakery by providing personalized service and fostering acustomer-centric environment, resulting in a steady increase in foot traffic and customer retention* Supported 30+ charitable opportunities by collaborating with local organizations and hosting fundraisingevents, increasing community engagement and strengthening the franchise\'s local reputation* Ranked as a Top 5 performing bakery in 2019 cohort group by streamlining operations, enhancing stafftraining, and focusing on product quality, resulting in top-tier performance metrics across the network* Earned the opportunity to open new franchises in Prescott Valley and Flagstaff by exceeding salestargets and demonstrating operational excellence, leading to selection for expansion into new markets

Education

• The University of Akron

  None, Computer Science

  1984 — 1985

• Stanford University Graduate School of Business

  Executive Institute, Business

  2000 — 2000

• Swinburne University of Technology

  Astronomy

  2009 — 2011

Skills

• Multi-Channel Marketing
• Solution Selling
• Competitive Analysis
• Start-Ups
• Business Alliances
• Video Editing
• Social Media
• Business Development
• Digital Photography
• Astronomy
• Marketing Automation
• Sales Enablement
• Adobe Creative Suite
• Leadership
• Strategic Planning
• Adobe Photoshop
• Management
• Commercial Photography
• Aerial Cinematography
• Mentoring
• Channel
• Demand Generation
• Graphic Design
• Security
• Enterprise Software
• Product Marketing
• Go-to-Market Strategy
• Strategic Partnerships
• Image Editing
• Photography
• Brand Development
• Brand Developement
• Analyst Relations
• Strategy
• Messaging
• Channel Partners
• Saas
• Technology
• Cloud Computing
• Cross-Functional Team Leadership