Steve Bowsher

Global Head of Digital Analytics Engineering @Pizza Hut Digital & Technology

GB

Strategic leader driving global transformation of digital analytics, data governance and experimentation across complex international ecosystems. Accountable for scaling capability, modernising platforms and embedding privacy-first data practices to unlock measurable business growth.Key achievements include:Built and scaled a high-performing international analytics engineering function, transitioning from an external vendor model to a cost-efficient in-house team while significantly improving delivery quality, speed and stakeholder satisfaction.Led the largest digital analytics transformation in over a decade, delivering a full migration to Google Analytics 4 across 13 markets and 33 digital assets, establishing a future-proof measurement framework.Championed privacy-first innovation, influencing cross-functional Martech and Legal teams to implement Google Consent Mode across key markets, ensuring GDPR compliance while protecting performance marketing effectiveness.Scaled experimentation and behavioural analytics globally, standardising implementations of FullStory and integrating Optimizely with GA4 to enable advanced experimentation across web and feature flag environments.Established robust operating models, introducing demand management frameworks and OKR alignment to tightly connect analytics engineering delivery with commercial objectives.Strengthened first- and third-party data governance, standardising global data collection approaches and enhancing consent management accuracy to improve performance marketing efficiency.Recognised for combining deep technical expertise with commercial acumen, translating complex data and privacy requirements into clear business outcomes at global scale.

University of South Wales

Bachelor of Arts (BA), Theatre, Media & Psychology

Cambridge Marketing College

CIM Advanced Certificate in Marketing, Marketing