Steven Bridgeland
Principal Product Management/Marketing
- Role
- Principal at Deep Water Point & Associates
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Steven Bridgeland
Extensive experience connecting customers to products in unique and impactful ways. Recognized for leading product vision, strategy, roadmap, and tactical choices through product development for new and seasoned products. Particularly effective in distilling customer knowledge and communicating it effectively to all levels an organization and all sizes of audience. Demonstrated ability to successfully influence multiple stakeholders and lead cross functional teams across international geographies with a positive, all-inclusive, approach. • Market research • Product planning• Cross functional leadership• Team building • Creation and delivery of engaging presentations and demos
Experience
Principal
May 2023 — Present
Product Manager NorthStarLed product marketing and go-to-market for a new AI-enhanced SaaS platform supporting government supply chain and procurement workflows.• Developed strategic messaging and platform narrative that highlighted the product’s AI-powered analytics and decision-support capabilities.• Designed beta program to validate use of machine learning models for optimizing vendor selection, compliance monitoring, and forecasting.• Created and executed a full-funnel launch plan including demos, PR, customer stories, and technical content focused on AI-driven outcomes.• Partnered with product and sales to align roadmap priorities with customer feedback and evolving government AI adoption trends.
Education
Stanford University Graduate School of Business
N/A
Yale University - Yale School of Management
MBA
Michigan State University
BA
Skills
- Saas
- Strategy
- E-Commerce
- Messaging
- Strategic Partnerships
- Competitive Analysis
- Contract Negotiation
- Start-Ups
- Program Management
- Mobile Strategy
- Software Project Management
- Mobile Technology
- Google Analytics
- Cross-Functional Team Leadership
- User Experience
- Marketing Strategy
- Advertising
- Product Development
- Marketing
- Mobile Devices
- Cloud Computing
- Go-to-Market Strategy
- Strategic Planning
- Training
- Enterprise Software
- Product Marketing
- Management
- Team Building
- Analytics
- Business Strategy
- Product Launch
- Business Alliances
- Partner Management
- Market Research
- Demand Generation
- Agile Project Management
- Mobile Applications
- Product Management
- Sem
- Direct Sales
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