Steve Beson

About Steve Beson

Email is where your audience listens—and that\'s exactly where I thrive.I\'m an Email Marketing Specialist with 10+ years of digital experience rooted in performance, creativity, and business results. Before I scaled email programs and SMS flows in Klaviyo, I built something from scratch—literally. I launched and led a successful Little Caesars franchise, wearing every hat from CMO to operations lead. That hands-on ownership journey gave me deep insight into customer behavior, team building, and the kind of hustle that no marketing textbook teaches.Today, I bring that same entrepreneurial spirit to the inbox—developing high-performing lifecycle strategies, segmenting smarter, and launching campaigns that drive retention and revenue. I\'ve helped brands (DTC and beyond) grow their email lists, craft conversion-driving flows, and leverage new platforms to deepen customer engagement.Open to brand-side or agency roles where I can lead, optimize, and still get my hands dirty. Let’s build something worth clicking.

Experience

1. Marketing Consultant

   Mēmotiv

   Dec 2012 — Present · Wellington, FL, US

   Supported startups, challenger brands, and established players with digital strategy, copywriting, and creative execution—bridging data with storytelling to drive engagement and conversion. Built automated email flows with high engagement through segmentation & A/B testing Developed full-funnel digital strategies across paid/owned/earned media Wrote persuasive short- and long-form copy across email, web, and ads

Education

• Detroit Catholic Central High School

  High School, College/University Preparatory and Advanced High School/Secondary Diploma Program

  1998 — 2001

• Center for International Studies - Madrid, Spain

  USC Study Abroad Program, Spanish Language & Culture

  2003 — 2003

• University of Southern California

  Bachelor of Arts (BA) in Spanish Language, Minor in Business Administration

  2001 — 2004