Steve Banfield

About Steve Banfield

For my entire career I\'ve been showing up just before a technology wave breaks — and helping companies catch it.At RealNetworks I helped build the world\'s first mass-market internet streaming platform, reaching hundreds of millions of users before broadband was common. At Sony I created one of the first services to deliver broadcast TV content same-day over the internet. At ReachNow I led the world\'s first service to unify car sharing and ride hailing from a single mobile app — built as a startup inside BMW Group — and helped navigate the BMW/Daimler mobility merger.Most recently at Placer.ai I\'ve built the data marketplace from the ground up, transforming it from a nascent initiative into a core competitive differentiator and substantially growing both the partner ecosystem and customer adoption.What makes me genuinely useful to organizations at an inflection point is a combination that\'s rare at the executive level: I started as a programmer and program manager (IBM, NCR, Microsoft — where I helped ship Windows 95), earned an MBA from Harvard Business School, and have spent every year since using that dual fluency to translate between what technology can do and what markets will pay for.

Experience

1. Vice President of Business Development, Marketplace

   Placer.ai

   Oct 2021 — Present · Seattle, WA, US

   Built Placer.ai\'s data marketplace from the ground up — growing it from a nascent capability into a core competitive differentiator and meaningful revenue contributor across the Placer intelligence platform- Expanded the partner portfolio from a handful of early relationships to a broad ecosystem spanning mobility, consumer behavior, financial signals, and competitive intelligence- Drove consistent growth in marketplace adoption and customer penetration as the product matured from launch to scale- Led the full commercial lifecycle: partner identification, deal negotiation, product integration, sales training and enablement, and ongoing customer success

Education

• Harvard Business School

  MBA

  1996 — 1998

• Transylvania University

  BA, Computer Science/Business/Political Science

  1986 — 1990

Skills

• Business Development
• Digital Marketing
• Internet Services
• Program Management
• Iphone Application Development
• Consumer Services
• Mobile Technology
• Enterprise Software
• Product Development
• Online Advertising
• Consumer Products
• Investor Development
• Leadership
• Mobile Applications
• Mobile Marketing
• Mobile Devices
• Product Marketing
• Social Networking
• Social Media Marketing
• Consumer Technology
• Strategy
• E-Commerce
• Software Development
• Software Engineering
• Mobile Advertising
• Agile Application Development
• Monetization
• Product Design
• Social Media
• Marketing
• Lean Startup
• Casual Games
• Analytics
• Business Strategy
• Management
• Entrepreneurship
• Product Management
• User Experience
• Content Strategy
• Marketing Strategy