Steve Ballerini

About Steve Ballerini

If you’re looking for an average PR guy, that’s not me. If you\'re looking for an integrated communications and marketing leader, with a proven track record for embracing existing and emerging digital channels to engage customers and employees in the most impactful ways, that\'s me. As a highly creative and strategic communications leader for 15+ years, I deliver value for industry leaders including Adobe, Slack, Salesforce, and visionary tech brands like Altana. This includes three major transformations at scale for Adobe, such as their transition to AI-powered apps and services, and Slack’s integration into Salesforce. I excel in creating category leaders and executing cohesive, integrated communications strategies for brands leading the industry in applied and agentic AI. From Adobe’s Digital Insights report (still used for holiday spending predictions) to Slack\'s Future Forum and Altana’s AI-first brand narrative, I bring innovative thought leadership and build unified global messaging platforms that shape industry perceptions. My entrepreneurial approach fosters team engagement, client loyalty, and innovation, allowing me to navigate complex market transitions and forge strong stakeholder relationships.I thrive on creativity inside and outside the office bringing fresh ideas, strategic thinking, and storytelling expertise to all I do. When away from work, I\'m passionate about producing independent film, curating a collection of vintage and contemporary art, and preserving the beauty of historic homes. Whether it\'s crafting compelling narratives for business or bringing stories to life through film and conservation, my creativity fuels everything I do.Key results:Catapulted Adobe’s brand credibility and secured 500+ media placements for a shift to subscription services.Achieved a 1,100% social engagement increase through a global influencer program at Slack.Led Slack’s global communications team with empathy, contributing to the company’s highest NPS scores (90th percentile).Launched Altana’s first internal communications program and unified brand messaging across digital channels.Secured a 300% increase in press coverage for Adobe Summit, establishing it as a top industry event.Core Competencies:Global Communications & Thought LeadershipStrategic Brand PositioningMedia & Investor RelationsExecutive CommunicationsCrisis & Reputation ManagementIntegrated Communications and Marketing

Experience

1. Vice President of Global Communications

   Braze

   Oct 2025 — Present · San Francisco, CA, US

   As Vice President of Communications at Braze, I lead global communications strategy across corporate and product storytelling, customer advocacy, internal and executive communications, social media, and brand thought leadership. My focus is on amplifying Braze’s voice as a pioneer in customer engagement — showcasing the impact of our technology, the strength of our community, and the innovation driving our industry forward.

Education

• Tufts University

  Bachelor of Arts - BA, Psychology and Theater

Skills

• People Skills
• Positioning
• Connecting People
• Software as a Service (Saas)
• Marketing Automation
• Thought Leadership
• Mobile Devices
• Cloud Computing
• Competitive Analysis
• Analyst Relations
• Messaging
• Flash
• Product Marketing
• Strategic Partnerships
• Corporate Communications
• Multi-Channel Marketing
• Adobe Creative Suite
• Demand Generation
• User Experience
• Enterprise Software
• Flex
• Industry Analyst Relations
• Dreamweaver
• Coldfusion
• Marketing
• Public Relations
• Adobe Air
• Go-to-Market Strategy
• Sales Enablement
• Communication Training
• Saas