Steve Baker
Creative Development Consultant, Brand Development @Brand Development
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WORK HISTORY
Creative Development Consultant, Brand Development @Brand Development
Boston, MA, US
Consultant, Creative Development and Institutional BrandingConsulting services for non-profit institutions interested in improving coordination, and development of online and broadcast and marketing campaigns. Extensive experience in transitioning annual reports and other collateral from print to digital tablet publications, locally and with other public media companies. Excellent track record in cost effective media planning, capital campaign presentation reels, and primary institutional campaign initiatives. Emphasis on creating coordinated branding campaigns for general audience and major donor constituencies. Executive producer and creative director for specific branding/institutional campaigns, including production design and talent procurement.
EDUCATION
Baker University
Design, Broadcast Communications
SKILLS
ABOUT STEVE BAKER
An innovative entrepreneurial creative professional with extensive experience in non-profit Institution promotion, marketing, and executive management. Able to efficiently maximize resources with a proven track record in the creation and execution of major corporate initiatives and campaigns from launch to successful implementation. Specialties: Integration of traditional broadcast on-air promotion and tablet device publication, creative direction, brand strategies, media planning, image/institutional brand building and support, episodic TV and Radio promotion, music composition, and management of temperamental creative professionals. Recognized with over 40 national awards executive producer for marketing and capital campaign videos, corporate/institutional sales reels, large-scale integrated institutional positioning campaigns using outdoor, transit, print and online rich media platforms.
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