Steve Roderick

About Steve Roderick

Sales Management and business development professional with 16+ years of proven success, leading growth initiatives in the home standby and commercial power industry through strategic dealer network development, channel expansion, and territory management. I specialize in building scalable, high-performing dealer bases and delivering consistent revenue growth through consultative sales strategies, bundled solutions, and a deep understanding of customer needs.Throughout my career, I’ve led the execution of strategic sales plans, launched dealer training and onboarding programs, and developed comprehensive go-to-market strategies that have exceeded sales targets and improved market share. My strengths include outside sales, account management, relationship building, and closing high-value opportunities with a win-win approach.I’m known for being highly driven, data-informed, and collaborative—with experience managing P&L, sales forecasting, and marketing execution at the channel level. I thrive in fast-paced environments where I can align sales performance with business strategy while helping dealers grow and succeed. Whether I’m launching a new territory, optimizing underperforming regions, or supporting national account rollouts, I bring a high level of focus, energy, and integrity to everything I do.If you\'re looking for a sales leader who understands how to build dealer networks, scale revenue, and deliver long-term channel value in the power generation space—let’s connect.

Experience

1. Business Development Manager

   Briggs & Stratton Energy Solutions

   Jul 2025 — Present · US

   I specialize in helping generator dealers and contractors grow their businesses by optimizing sales processes, building high-performing teams, and creating systems that scale. With a deep understanding of the home standby power market, I focus on driving revenue through smarter operations, stronger partnerships, and field-proven strategies that work in the real world.Helping contractors power up their potential. One system, one sale, one success at a time.

Education

• Trevecca Nazarene University

  Bachelor of Science - BS, Management Human Relations

• Trevecca Nazarene University

  BA, Management Human Relations

  1993 — 1997

Skills

• Public Speaking
• Business Analysis
• Competitive Analysis
• Trade Show Presentations
• Contract Negotiation
• Marketing Strategy
• Standby Generators
• Trade Show Strategy
• Sales Operations
• Customer Service
• Training
• New Business Development
• Search Engine Submission
• Problem Solving
• Road Warrior
• Networking
• Marketing
• Six Sigma
• Generator Installation
• Marketing Plan Creation
• Account Management
• Diesel Generators
• Consultative Sales Management
• Consultative Selling
• Business Strategy
• Search Engine Ranking
• Direct Sales
• Microsoft Excel
• Powerpoint
• Power Generation
• Trade Show Representation
• Leadership
• Budgets
• Negotiation
• Sales Process
• Strategic Planning
• Product Development
• Conflict Resolution
• Spin Sales Training
• Social Media Marketing