Steve Antrobus
Global Head of Activation @Socios.Com
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WORK HISTORY
Global Head of Activation @Socios.Com
GB
I lead the Partnership Activation function. We are part of the Socios Partner Management team and work to deliver value from agreed marketing rights, while also looking to help our Partners deliver ever more utility to their Fan Tokens using Web3 and blockchain based initiatives. Working with our own clear business OKRs, and our Partners fan engagement objectives, we ideate campaigns, tactics and activations for the development of Fan Tokens globally.Holding responsibility for global activations, the Partnerships Activation Team has oversight of season planning across the entire Fan Token Partner portfolio
EDUCATION
Flagler College
Communications, Media communication
SKILLS
ABOUT STEVE ANTROBUS
I have worked with some of the biggest brands in sport, managed and delivered against multi-year, multi-million pound agreements across multiple properties.I have experience from Premier League, La Liga, MLS, Liga MX, Formula 1, UEFA Champions League, Cirque Du Soleil and America’s Cup to name a few rights holders.A strong commercial background, I\'m always seeking to identify and develop new revenue streams and relevant, targeted, and meaningful activations. I blend strategic awareness with supporting operational delivery and sales teams with solutions for the day-to-day. An effective problem-solver who takes ownership of issues, and is both professional and pro-active in nature. Committed to protect both sponsor and rights holders\' brands and reputation. By blending knowledge, experience and insight I am comfortable working at all levels.Fluent in Spanish.Specialties: Partnership managementRelationship managementSponsorship strategySponsorship activationEvent managementAccount managementNetworkin
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