Steve Wittman
- Role
- Chief Digital Officer at Sonic Automotive
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Steve Wittman
Chief Digital Officer at Sonic Automotive:$15B Car Sales company. Responsible for…
Experience
Chief Digital Officer
Oct 2020 — Present
Started e-Commerce division at Sonic Automotive- Fortune 200 company with 15B in annual revenue. Responsible for P&L, design, development, and optimization of EchoPark & Sonic Franchise Websites. Leading Digital Transformation for the company to compete with online car retailing websites. Launched new Echopark.com in 2021 which will generate $200M+ in year 1.
Skills
- Leadership
- Consumer Insight
- Competitive Analysis
- Management
- Consumer Behaviour
- Market Analysis
- Marketing
- Consumer Products
- Fmcg
- Marketing Strategy
- Business Development
- Analytics
- Cross-Functional Team Leadership
- Market Research
- Marketing Research
- Shopper Marketing
- Customer Insight
- Brand Equity
- Brand Architecture
- Digital Marketing
- Brand Management
- Business Strategy
- Segmentation
- Strategic Planning
- Product Innovation
- Strategy
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