Steve Goodman

About Steve Goodman

Steve Goodman is Head of Product for Chase Consumer Banking. In this role Steve is responsible for Consumer Banking Deposits, Core Consumer Deposit Financial Products and Agile Products. Steve’s areas of focus includes product value proposition, product development, deposit pricing, P&L, end to end OKRs, controls and customer experience. He also leads the Consumer Banking Customer Experience Center of Excellence with responsibility to measure CSAT, NPS and JD Power and provide the analytical and research foundation to deliver continuous improvement.Over the last 20+ years, Steve has held various product, general management and marketing roles at Chase. These positions included Head of Co-brand Strategic Partnerships, Amazon Co-brand General Manager, Head of Card Customer Marketing, Head of Slate Acquisition and Product Management, Head of Southwest Airlines Co-brand Acquisition and Portfolio Marketing and additional leadership roles in the Card Acquisition Marketing Center of Excellence.Steve actively participates in speaking and mentoring activities for the Chase Leadership Development, Chase Associate and VP Academy Programs. He also serves on the Board for the Consumer Bankers Association (CBA).Prior to joining Chase, Steve was a Director of Marketing in Ernst & Young’s Technology, Communications and Entertainment Audit Practice. Additionally, he served as Director of Marketing with E.J. Krause & Associates, a global tradeshow management firm. Steve holds an MBA from Johns Hopkins University and a B.S. from Towson University. He currently resides in New Jersey with his wife and two daughters.

Experience

1. Managing Director and Head of Product, Consumer Banking

   JPMorganChase

   Jul 2021 — Present · Wilmington, DE, US

   Responsible for Consumer Deposit Financial Products and Agile Product roadmap delivery including P&L, OKRs, strategy, value proposition, roadmap prioritizaiton, customer experience, risk and controls.

Education

• The Johns Hopkins University

  MBA, Marketing

  2000 — 2003

• Towson University

  Sports Management

  1992 — 1996

Skills

• Analytics
• Marketing Strategy
• Strategy
• Marketing Management
• Email Marketing
• Online Advertising
• Customer Acquisition
• Direct Marketing
• Segmentation
• Integrated Marketing
• Marketing Communications
• Digital Marketing
• Strategic Planning
• Marketing
• Competitive Analysis