Steve Upson
President & Chief Revenue Officer | Driving Revenue for Brands and Properties
- Role
- President at Vertica Group
- Location
- Duxbury, MA, US
- LinkedIn followers
- 500 followers
About Steve Upson
As President of Vertica Group, Steve Upson is a leader in the evolving sponsorship, media and advertising landscape and offers services related to trends in digital, interactive and traditional marketing mediums. Offering targeted and vertically focused sponsorship solutions, Vertica Group’s foundation is built on strategic consulting and leveraging powerful platforms that deliver fully integrated assets including national broadcast TV, onsite activation, digital & social media, athlete/influencer ambassador programs, NIL, music, custom content production and distribution, licensing, and promotional campaigns.Specialties: Senior Leader focused on Business Development, Growth, Sales, Sponsorship Marketing, Advertising Sales, Property Representation, Digital & Social Media, Olympic Marketing, Athlete & Talent partnerships, content production and distribution, new media, brand consulting
Experience
President
Oct 2005 — Present
Leads all business development, sales strategy and consulting business.Since 2005, Vertica Group has successfully represented and consulted with many compelling and multi-faceted organizations, forging strong and long lasting partnerships with national and global brands. We have specialized in working with vertically targeted organizations ranging from National Governing Bodies (Olympic Teams), participatory endurance races, mobile Apps, pro cycling races, Emmy-award winning TV shows, touring theatrical shows, Broadway shows, leagues, production and emerging media companies that all deliver passionate and engaged audiences and participants. This full spectrum of Vertica’s property clients has resulted in the forging of many successful partnerships with a wide base of endemic and non-endemic brands.Current clients include: EON Media, U.S. Ski & Snowboard Association, USA Cycling, USA Swimming, US Sailing, USA Gymnastics, USA Volleyball, Fishbrain High School Nation, Hudl.
Education
Hartwick College
Bachelor of Science (BS)
1989 — 1993
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