Steve Trayner
Apparel & CPG Veteran | President @ CFL
- Role
- President of Sales at Cfl Corporate
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Steve Trayner
18-year veteran in building and scaling global consumer brands, holding executive roles in sales, strategy, business development, and production across Sydney, Los Angeles, New York, and Atlanta. Relationship-driven, entrepreneurial leader with a sharp focus on product, data, and operational execution—known for delivering transformational growth and building meaningful, long-term partnerships with brands such as Nike, BMW, Mini, Kappa, Daniel Wellington, and Wood Wood. In addition to front-end brand work, Steve has led sourcing, supply chain, and production strategy for global programs—helping brands de-risk complexity and scale efficiently across categories.Married for 20 years & a girl dad through and through.
Experience
President of Sales
May 2024 — Present · HK
Education
Hillsong College
Bachelor's degree
2003 — 2006
Skills
- Management
- Social Media Marketing
- Sales
- Trend Analysis
- Footwear
- Business Development
- Entrepreneurship
- Public Relations
- Advertising
- Strategy
- Product Development
- Brand Implementation
- Online Retail
- Merchandising
- Apparel
- Fashion
- Brand Management
- Brand Development
- Creative Direction
- Leadership Development
- Retail
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