Steve Trayner

Apparel & CPG Veteran | President @ CFL

Role
President of Sales at Cfl Corporate
Location
Atlanta, GA, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Steve Trayner

18-year veteran in building and scaling global consumer brands, holding executive roles in sales, strategy, business development, and production across Sydney, Los Angeles, New York, and Atlanta. Relationship-driven, entrepreneurial leader with a sharp focus on product, data, and operational execution—known for delivering transformational growth and building meaningful, long-term partnerships with brands such as Nike, BMW, Mini, Kappa, Daniel Wellington, and Wood Wood. In addition to front-end brand work, Steve has led sourcing, supply chain, and production strategy for global programs—helping brands de-risk complexity and scale efficiently across categories.Married for 20 years & a girl dad through and through.

Experience

  1. President of Sales

    Cfl Corporate

    May 2024 — Present · HK

Education

  • Hillsong College

    Bachelor's degree

    2003 — 2006

Skills

  • Management
  • Social Media Marketing
  • Sales
  • Trend Analysis
  • Footwear
  • Business Development
  • Entrepreneurship
  • Public Relations
  • Advertising
  • Strategy
  • Product Development
  • Brand Implementation
  • Online Retail
  • Merchandising
  • Apparel
  • Fashion
  • Brand Management
  • Brand Development
  • Creative Direction
  • Leadership Development
  • Retail

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Steve Trayner — President of Sales at Cfl Corporate in Atlanta, GA, US | Unifers