Steve Swain

About Steve Swain

Straightforward and decisive product leader with 25+ years in customer experience definition, new product development, business analysis, end-to-end product management, and cross-functional team leadership. A hands-on leadership style that empowers, builds alignment, and motivates for success. Proven track record in delivering high quality work, accurately setting and managing multiple priorities, and meeting deadlines under pressure. Able to drive alignment and lasting partnerships across all levels and disciplines of an organization.Specialties: product development & interactive design, digital marketing, online advertising, contract negotiations, sales development, marketing campaign management, corporate strategy, product innovation

Experience

1. Sr Director of Product, Ai Shopping Experiences & Category Commerce

   TikTok

   Aug 2023 — Present · Seattle, WA, US

   Leveraged AI to deliver 1:1 personalized experiences that provide shopping advice, dialed-in product recommendations, answers to product questions, and solutions that help shoppers visualize their fit with fashion and beauty products. Drove X% increase in user conversion rate. Developed AI powered content creation tools including inspiration, creation and editing tools, and video analysis features to empower new creators and increase our high-quality shoppable content supply by YY%Developed and aligned leadership alignment to vision and mission for personalized video and livestream content based shopping scenarios, providing a clear Northstar experience for users, creators and sellers.Drove on average XX% month over month improvement in GMV for Tiktok shoppable short videos and Live streams by simplifying the customer experience and delivering promotional and engagement tools for influencers and merchants. Secured funding to expand PM headcount 8x based on the team performance and opportunity size to increase GMV

Education

• Southwest Minnesota State University

  B.S., Computer Sciences

  1996 — 2001

• St. Cloud State University - Herberger Business School

  MBA, Business Administration

  2007 — 2009

Skills

• Marketing
• Product Management
• Digital Marketing
• Customer Relationship Management (Crm)
• Mobile Applications
• Market Planning
• Business Process Improvement
• Retail
• Marketing Management
• Sales
• Team Leadership
• Leadership
• Cross-Functional Team Leadership
• User Experience
• Marketing Strategy
• Management
• Product Development
• Strategic Planning
• Search Engine Optimization (SEO)
• SEO
• Consulting
• Customer Insight
• Written & Oral Presentation Skills
• Marketing Research
• Innovation Management
• Digital Strategy
• Forecasting
• Analytics
• Business Strategy
• Social Media
• Project Management
• Sem
• Multi-Channel Marketing
• Mobile Devices
• Process Improvement
• Online Advertising
• Crm
• Strategy
• E-Commerce
• Product Marketing