Steve Shnider
Executive Director, Digital Experience, Brand, Marketing and Insights @Florida Power & Light
Signup · Get unlimited contacts
WORK HISTORY
Executive Director, Digital Experience, Brand, Marketing and Insights @Florida Power & Light
Juno Beach, FL, US
As the Executive Director of Digital Experience, Brand, Marketing, and Insights, I lead strategic initiatives to enhance and innovate our digital presence, strengthen our brand, and leverage data-driven insights to drive marketing effectiveness and customer engagement. A key part of my role is to provide visionary leadership and strategic direction to a diverse team, ensuring alignment with the company’s overarching goals.I oversee the team responsible for digital experiences across all external and internal websites, apps, and digital communications, including email, text, voice, and push notifications. My team leads the Platform Center of Excellence, drives AI-driven creative content development, and manages digital analytics, testing, and optimization to ensure superior experiences.My brand team leads the branding efforts for NextEra Energy and Florida Power & Light (FPL), ensuring consistent and impactful messaging across all channels. The team drives brand awareness and fosters positive brand perception. Additionally, we oversee advertising and sponsorship initiatives to enhance brand visibility and engagement. By insourcing digital marketing, we are able to better optimize marketing effectiveness. The marketing team promotes programs for NextEra Energy Resources, Florida Power & Light (FPL), FPL Energy Services, and Gexa Energy with targeted campaigns to drive awareness, customer enrollments, and participation, bolstering revenues. Utilizing data-driven insights, we continually refine marketing strategies to improve ROI.I direct the research, analytics, and insights team that focuses on deriving actionable insights from data across all NextEra Energy entities enabling strategic decision-making and the implementation of data-driven strategies.Furthermore, I oversee Fuze, our in-house creative and video agency, ensuring the production of high-quality, innovative content that supports the company\'s strategic goals.
EDUCATION
University of South Florida
BS, Management Information Systems
SKILLS
ABOUT STEVE SHNIDER
As a forward-thinking Sr. Director of Enterprise Digital Strategy and Experience, I have led the charge in shaping end-to-end digital and communication experiences at NextEra Energy for nearly two decades. With a strong focus on innovation, I excel at driving strategic initiatives, fostering team collaboration, and delivering impactful results. My expertise includes developing and implementing digital customer and employee experience strategies, multi-year roadmaps, and integrating a comprehensive digital strategy across various channels.I have successfully led the deployment of a transactional and marketing-based communication platform, incorporating data and predictive models to deliver personalized experiences for our customers. My leadership approach focuses on agility and execution, incorporating technology, process, and user experience improvements.With direct oversight of a global deployment team of hundreds of members, I manage large-scale project teams and operating budgets, RFP processes, and third-party integrators and technologies. My dedication to digital experience, strategy and data governance has led the team to earn the prestigious recognition as the number one online customer support website for all utilities in North America by JD Power.I take pride in being a change agent for digital transformation at NextEra Energy, building consensus across senior leadership and the organization. My accomplishments include the establishment of FPL\'s digital approach for storm and emergency communications and a proven track record of successfully bringing large-scale projects to market. I am passionate about developing and utilizing KPIs to measure the effectiveness of digital channels and ensuring ongoing optimization.Connect with me to discuss digital strategy, innovation, customer experience, and how we can work together to drive success in the ever-evolving digital landscape.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.